Entwicklung von digitalen Diensten und Apps für Marketingzwecke, um sie als Dienstleistung in die Gesamtmarketingstrategie zu integrieren. Verbindung von CRM /ERP/ MRM mit Content-Sharing-Tools, um überzeugende Inhalte zu verbreiten, die Social Selling ermöglichen und einen Mehrwert vermitteln. 

In seinen früheren Positionen hat er ein Biotechnologie-Start-up, einen Tier 1 Automobil- und Industriezulieferer sowie einen Anbieter von Lösungen für die additive Fertigung bei der Entwicklung zeitgemäßer Markenstrategien und Marketingkampagnen erfolgreich beraten und unterstützt.

KREATIV 

Initiierung der Multichannel-Kampagne "Progress is a Matter of Detail" mit einer interaktiven Verkaufsanwendung, um den systemischen Ansatz eines Tier-1-Zulieferers der Automobilindustrie als Analysator des Gesamtsystems zu schärfen. 

Herausstellen des Verbrauchernutzens biotechnologischer Produkte mit dem Claim "From Pioneers for  Pioneers", um die Pharma- & Ernährungsindustrie b2b & b2C anzusprechen. 

Bereits 2013 erstellte er ein Trendbook fuer die zukünftige Mobilität und eine interaktive Landkarte inkl. Consumer Stories rund um den Globus, um aktuelle und zukünftige globale Trends in der individuellen Mobilität inklusive Demografie und Zukunftsthemen für einen Automobilzulieferer aufzuzeigen. Ziemlich anspruchsvoll zu dieser Zeit.

• Enables change of mindset in marketing and business development across regions and business units. Fostered and educated skills of the team where appropriate. 
  
• Establishment of creative workshops and ensured cross-functional planning processes very early with sales & product anagement to enable definition of messaging strategies on corporate, application and on product level.
  
• Due to his experience in international companies he knows how to guide and interact in remote, decentralized structures and teams.
  

• Director of Marketing departments across various industries with a focus but not limited to technical driven companies & brands with global decentralized sales structures on their way to become customer driven organizations. (Biotechnology, Automotive & Industrial supplier, Additice Manufacturing, IoT Services, Brand & Marketing Technology) 
• However, he´s been able to explain and promote complex technical issues through compelling assets in imagery, text and video and improved the way Partners, Consumers as well as employees talk about the products and services- no matter, where, when and why they discuss this matter. Due to his experience he knows how to connect digital & classic marketing tools and where the magic happens. But he knows about the limitations of each as well!

• Mac /Win, Office (Excel, Powerpoint)
• Adobe Creative Suite
• Product Information Management & Media Asset Management Tools
• Customer relationship management tools (MS dynamics, Sales Force)
• Ecommerce (Woo Commerce)
• Marketing Tools (HubSpot, Sales force campaign, Adobe Marketing Cloud, Marketo)
• ERP Software (SAP)

• Contemporary Brand Marketing, brandtech Specialist, data based marketing automation
• Design & implementation of digital services & apps for distributor networks B2B/ B2C 
• Leader & international approved project manager of multifunctional teams in matrix organizations

• In everything I do I try to create sales driven marketing campaigns and to provide relevant content that builds the bridge between customer, products and brands to foster social selling. During my carreer I have always been asked to initiate 360 degree design thinking processes to improve the way consumers, resellers and companies communicate about their offerings to expand brand loyality and broaden market leadership. 
• As a result I designed digital services and apps to implement them in the overall marketing strategy. I´ ve consulted the Fortune 500 in the creation and planning of closed looped marketing campaigns that improve the engagement ,from first virtual contact to event as a moment of truth. That said, I know how to connect classic and digital communication and where the magic happens, but I do know the differences & limitations of each as well.
  
• At a media agency I´ve been part of a team to develop a browser-based media planning tool incl. administrative and controlling services that reduced time to asset significally. Later on I received approval for an interactice sales application to support GKAMs just in time of an automotive and industrial Tier 1 supplier.
  
• I´ ve been a Manager of Sales & Business development for MarCom Solutions myself. Therefor it´s easier for me to understand product management, engineers and sales when it comes to transfer their visions into efficient marketing concepts. For me being successful means to strengthen sales, save time & budget in creation and implementation and bring together the best of each individual in a team.
  
• In my former positions I´ve been Director Marketing & Sales for a Biotechnology Company on it´s way to an IPO and Director Brand & Advertising Department at Schaeffler Technologies AG. an approx. 12bn. automotive & industrial supplier with more than 28 product brands in 42 countries and 170 locations. 
• I worked for an American Additive Manufacturing supplier, a digital media company, a Suisse corporate design specialist, a British digital imaging company and a German media agency as Head of Marketing & Sales, Advertising Director and Country Manager.
• Please find as follows my curriculum vitae and certificates to go specific regarding my capabilities and expertise.

• Strategic and tactical Senior Marketing Director and Creative Branding Executive with profound experience in the design, development and implementation of international brand and marketing strategies in the b2c & b2b industry
• Innovative leader with a proven track record in accomplishing digital transformation processes. Data - based Marketing, Marketing Communication and Brandtech software.
• Executive-level relationship manager adept at visionary strategic development, innovative marketing plans, social media and public relations strategies that expand business programs and broaden market leadership 
  
• Expert in directing marketing tactics with proven record in invigorating product portfolios and focusing on knowledge of emerging technologies to gain full revenue growth, support product marketing and reduce time to asset in the global marketing process.
  
• Collaborative leader expert in executive audience and thought leadership, content development, marketing services and solutions with an entrepreneurial spirit who thrives in fast-paced, high-performing environments.
  
• Develop and incorporate content marketing strategy, monitor effectiveness of marketing and communication efforts and manage brand integrity through creation and enforcement of brand guidelines via brand marketing tools. 
  
• Creation and implementation of marketing plans and campaigns covering digital marketing, public relations, social media, online advertising, email and event marketing.
  
• Pilot digital campaigns to drive engagement, downloads and traffic to social media. Manage the production of marketing collateral and material for marketing website, retail experiences, press & product release and blog.
  
• Approved interface between engineers, scienctists, design, sales and product development. Intercultural competences due to his extensive international experience and because of his cooperation with customers, business units and marketing departments across 42 countries.
  

• Disciplinary lead of 9 and functionally lead of up to 45 team members in international marketing programs.
• Approved in restructuring the marketing organization resulting in improved cost efficiency and effectiveness
• Capable of leading without authority to issue directives in matrix organizations.
• Project lead of international advertising & marketing campaigns with virtual teams of IT, R&D and BizDev.
• Strong hands-on mentality and entrepreneurial mindset with a sense for opportunities and challenges.