Marketing, Vertrieb, CRM, , Markenstrategie, Distribution. Automobil, Software, 3D Druck,Biotechnologie, Pharma, Zulieferer Industrie, B2B/B2C
Aktualisiert am 07.06.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 09.06.2024
Verfügbar zu: 100%
davon vor Ort: 55%
Marketing
Vertrieb
Markenführung
Teamleitung
agile
CRM
CMS
Salesforce
Sales
PR
Design Concept
ProduktManager
SEO
Kundenberatungszentrum
Customer Care and Services
Distribution
Großkunden
Kundenkommunikation
Pharma
Biotechnologie
Automotive-Zulieferer
Industrie
3D-Druck
English
fluently
French
for conversation
Spanish
Basics

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

2 Jahre 3 Monate
2022-03 - heute

Marketing Experten/Stratege für die Vermarktung von hochspezialisierten Softwareprodukten im Automotive-Umfeld

Marketing & Vertrieb
Marketing & Vertrieb
  • Aufbau Marketing & Vertrieb
  • CRM 
  • Marketingautomation
  • Vertriebsleitung
  • Brandingstrategie
  • Distribution & Key Account Management
Software
Remote
3 Jahre 5 Monate
2021-01 - heute

Currently Interim Marketing & Sales for an ADAS Software

Freelance consultant /Interim Marketing Manager/Project leader
Freelance consultant /Interim Marketing Manager/Project leader

  • Provider & Developer for the Automotive Industry 
  • Establish Sales Structures, Attract & win international Accounts, improve Distribution
  • Secure of a Go-to-market of an RX Medicine (Cancer generica) for an Anglo- american Pharma Corporation on behalf of an international investment company. 
  • Guide Key account managers to manage new approaches in attracting key accounts Attract & win health insurance companies, win key opinion leaders within endocrinology & oncology. 
  • Cooperate with regulatory and non profit associations

various Industries
4 Monate
2023-02 - 2023-05

Biotechnologie Go to Market

Business Development, Go-to-Market, Vertriebsstrategie Marketin Vertr Vertra ...
Business Development, Go-to-Market, Vertriebsstrategie
Key account Strategie, Distribution Aktivierung, Sales Strategie, Marketing, Business Development, 
Biotechnologie
Marketin Vertr Vertra englis pharma Health B2B
remote
4 Monate
2021-11 - 2022-02

National Marketing Go to Market Support Pharma RX Medikament

Marketingprozesse Marketing Marketingkonzept ...
  • Support und Implementierung Marketing Strategien National
  • HCP Ansprache
  • Direct Call
  • PR/Marketing
  • Digital services (Portal)
RX Medikament
Marketingprozesse Marketing Marketingkonzept CRM Inbound Marketing Outbound Marketing
Remote
2 Jahre 11 Monate
2018-01 - 2020-11

Establish Marketing & Sales department B2B/B2C

Director Marketing & Sales Marketing Sales CRM ...
Director Marketing & Sales
  • Jennewein Biotechnologie is the pioneer of a specific fermentation process and manufacturer of rare functional sugars
  • Disciplinary & functional lead of Science based communication, PR, EMEA Sales & Sales Director Key accounts)
  • Company was sold to a danish corporation in 2020.
  • Establish Marketing & Sales department B2B/B2C from scratch.
  • SWOT Definition & Development of a 4P - Product marketing strategy according to customer needs & Go-to-market. 
  • New corporate Claim ?#FromPioneersForPioneers? that stress Jennewein biotec as a Pioneer & Game changer in the Nutrition & Pharmaceutical industry. 
  • Initiated cooperations with Universities and Foundations 
  • Activated France, Russia, Australia & New Zealand within 12 months
  • Managed 18 trade fairs / year worldwide incl. new booth design and redesign of collaterals 
  • Established distributor network worldwide to attract midcaps with a certain focus on France, Suisse, SEAsia and ANZ
Biotechnology Human Milk Oligosaccharides Prebiotics functional sugars
Marketing Sales CRM Marketing Kommunikation SEO Performance Scientific Communication Key Account Management Go-to-market APAC Distribution
Jennewein Biotechnology GmbH (non-terminated )
Global based in Germany
1 Jahr 8 Monate
2016-04 - 2017-11

Additive Manufacturing

Interim Marketing Project Leader EMEA CRM Marketing Automatisierung performance marketing ...
Interim Marketing Project Leader EMEA
  • Pioneer & leading Additive Manufacturing (3D Printing) solution provider. 4500 Employers, approx. 1bn turnover. 
  • Disciplinary lead of 14 employees
  • Lead & improved demand generation programms through SEO/SEM , Inbound Marketing Campaigns. Implement 
  • Marketing automation tools
  • Set up of KPIs and dashboards accordingly to deliver against KPis.
  • Established Train the Trainer ´- concepts. 
  • Implementation of such in Marketo processes
3D Printing
CRM Marketing Automatisierung performance marketing indirect sales Distribution
various indsutries
EMEA , HQ Germany
3 Jahre 3 Monate
2012-10 - 2015-12

Brand & Advertising

Director Brand & Advertising Markenführung Markenmanagement Markenstrategie ...
Director Brand & Advertising
  • Schaeffler is a leading automotive supplier. > 80.000 Employers, 170 locations, 42 countries, approx.12bn ? turnover
  • Disciplinary lead of 9 employees
  • Created ?Progress is a Matter of Detail? campaign to stress Schaeffler as an analyser of the whole system and key 
  • player for future mobility concepts.
  • Developed Brand hierarchy for Corporate brand and Schaefflers 28 product brands
  • Design and implementation of digital services and integration of such to support Sales 
  • Invigorating product portfolios focussing on knowledge of emerging technologies to gain full revenue growth, to support product marketing and the global marketing process.
  • 35% of budget savings.
Automotive Industrial Maschinenbau Automobil Zulieferer Zulieferer Industrie
Markenführung Markenmanagement Markenstrategie Digital Asset Management Produktdatenmanagement
SCHAEFFLER TECHNOLOGIES AG & Co. KG
Global HQ Germany (bavaria)

Aus- und Weiterbildung

Aus- und Weiterbildung

1 Jahr 4 Monate
2017-04 - 2018-07

Referent Unternehmenskommunikation

MiBEG Institute
MiBEG Institute
  • Corporate Communication for health care, pharma .
  • Mibeb Institute is medical university 



Position

Position

  • Leitung von vertriebsorientierten Marketing Projekten.
  • Entwicklung von Konzepten bis Implemetierung , Strategie , Begleitung und Support von Go to Markets national/International, APAC, EMEA
  • Einbindung von Händlernetzwerken, Marketing Automatisierung, Trade in/sell out Kampagnen.

Kompetenzen

Kompetenzen

Top-Skills

Marketing Vertrieb Markenführung Teamleitung agile CRM CMS Salesforce Sales PR Design Concept ProduktManager SEO Kundenberatungszentrum Customer Care and Services Distribution Großkunden Kundenkommunikation Pharma Biotechnologie Automotive-Zulieferer Industrie 3D-Druck

Produkte / Standards / Erfahrungen / Methoden

Marketing - & Vertriebsleitung
Experte
Digital
Experte
Kreation
Experte
Management
Experte
DIGITAL Förderung des Social Selling Effekts für Marken und Unternehmen durch den Einsatz von Marketingtechnologie, um die Ziele in Bezug auf Reichweite, Kosten und Qualität zu erreichen. 

Entwicklung von digitalen Diensten und Apps für Marketingzwecke, um sie als Dienstleistung in die Gesamtmarketingstrategie zu integrieren. Verbindung von CRM /ERP/ MRM mit Content-Sharing-Tools, um überzeugende Inhalte zu verbreiten, die Social Selling ermöglichen und einen Mehrwert vermitteln. 

In seinen früheren Positionen hat er ein Biotechnologie-Start-up, einen Tier 1 Automobil- und Industriezulieferer sowie einen Anbieter von Lösungen für die additive Fertigung bei der Entwicklung zeitgemäßer Markenstrategien und Marketingkampagnen erfolgreich beraten und unterstützt.

KREATIV 

Initiierung der Multichannel-Kampagne "Progress is a Matter of Detail" mit einer interaktiven Verkaufsanwendung, um den systemischen Ansatz eines Tier-1-Zulieferers der Automobilindustrie als Analysator des Gesamtsystems zu schärfen. 

Herausstellen des Verbrauchernutzens biotechnologischer Produkte mit dem Claim "From Pioneers for  Pioneers", um die Pharma- & Ernährungsindustrie b2b & b2C anzusprechen. 

Bereits 2013 erstellte er ein Trendbook fuer die zukünftige Mobilität und eine interaktive Landkarte inkl. Consumer Stories rund um den Globus, um aktuelle und zukünftige globale Trends in der individuellen Mobilität inklusive Demografie und Zukunftsthemen für einen Automobilzulieferer aufzuzeigen. Ziemlich anspruchsvoll zu dieser Zeit.

    ORGANIZATION
    • Enables change of mindset in marketing and business development across regions and business units. Fostered and educated skills of the team where appropriate. 
    • Establishment of creative workshops and ensured cross-functional planning processes very early with sales & product anagement to enable definition of messaging strategies on corporate, application and on product level.
    • Due to his experience in international companies he knows how to guide and interact in remote, decentralized structures and teams.

    Profile
    • Director of Marketing departments across various industries with a focus but not limited to technical driven companies & brands with global decentralized sales structures on their way to become customer driven organizations. (Biotechnology, Automotive & Industrial supplier, Additice Manufacturing, IoT Services, Brand & Marketing Technology) 
    • However, he´s been able to explain and promote complex technical issues through compelling assets in imagery, text and video and improved the way Partners, Consumers as well as employees talk about the products and services- no matter, where, when and why they discuss this matter. Due to his experience he knows how to connect digital & classic marketing tools and where the magic happens. But he knows about the limitations of each as well!

      EDV
      • Mac /Win, Office (Excel, Powerpoint)
      • Adobe Creative Suite
      • Product Information Management & Media Asset Management Tools
      • Customer relationship management tools (MS dynamics, Sales Force)
      • Ecommerce (Woo Commerce)
      • Marketing Tools (HubSpot, Sales force campaign, Adobe Marketing Cloud, Marketo)
      • ERP Software (SAP)

        SKILLS
        • Contemporary Brand Marketing, brandtech Specialist, data based marketing automation
        • Design & implementation of digital services & apps for distributor networks B2B/ B2C 
        • Leader & international approved project manager of multifunctional teams in matrix organizations

          PERSONAL NOTE
          • In everything I do I try to create sales driven marketing campaigns and to provide relevant content that builds the bridge between customer, products and brands to foster social selling. During my carreer I have always been asked to initiate 360 degree design thinking processes to improve the way consumers, resellers and companies communicate about their offerings to expand brand loyality and broaden market leadership. 
          • As a result I designed digital services and apps to implement them in the overall marketing strategy. I´ ve consulted the Fortune 500 in the creation and planning of closed looped marketing campaigns that improve the engagement ,from first virtual contact to event as a moment of truth. That said, I know how to connect classic and digital communication and where the magic happens, but I do know the differences & limitations of each as well.
          • At a media agency I´ve been part of a team to develop a browser-based media planning tool incl. administrative and controlling services that reduced time to asset significally. Later on I received approval for an interactice sales application to support GKAMs just in time of an automotive and industrial Tier 1 supplier.
          • I´ ve been a Manager of Sales & Business development for MarCom Solutions myself. Therefor it´s easier for me to understand product management, engineers and sales when it comes to transfer their visions into efficient marketing concepts. For me being successful means to strengthen sales, save time & budget in creation and implementation and bring together the best of each individual in a team.
          • In my former positions I´ve been Director Marketing & Sales for a Biotechnology Company on it´s way to an IPO and Director Brand & Advertising Department at Schaeffler Technologies AG. an approx. 12bn. automotive & industrial supplier with more than 28 product brands in 42 countries and 170 locations. 
          • I worked for an American Additive Manufacturing supplier, a digital media company, a Suisse corporate design specialist, a British digital imaging company and a German media agency as Head of Marketing & Sales, Advertising Director and Country Manager.
          • Please find as follows my curriculum vitae and certificates to go specific regarding my capabilities and expertise.

            PROFESSIONAL EXPERTISE
            • Strategic and tactical Senior Marketing Director and Creative Branding Executive with profound experience in the design, development and implementation of international brand and marketing strategies in the b2c & b2b industry
            • Innovative leader with a proven track record in accomplishing digital transformation processes. Data - based Marketing, Marketing Communication and Brandtech software.
            • Executive-level relationship manager adept at visionary strategic development, innovative marketing plans, social media and public relations strategies that expand business programs and broaden market leadership 
            • Expert in directing marketing tactics with proven record in invigorating product portfolios and focusing on knowledge of emerging technologies to gain full revenue growth, support product marketing and reduce time to asset in the global marketing process.
            • Collaborative leader expert in executive audience and thought leadership, content development, marketing services and solutions with an entrepreneurial spirit who thrives in fast-paced, high-performing environments.
            • Develop and incorporate content marketing strategy, monitor effectiveness of marketing and communication efforts and manage brand integrity through creation and enforcement of brand guidelines via brand marketing tools. 
            • Creation and implementation of marketing plans and campaigns covering digital marketing, public relations, social media, online advertising, email and event marketing.
            • Pilot digital campaigns to drive engagement, downloads and traffic to social media. Manage the production of marketing collateral and material for marketing website, retail experiences, press & product release and blog.
            • Approved interface between engineers, scienctists, design, sales and product development. Intercultural competences due to his extensive international experience and because of his cooperation with customers, business units and marketing departments across 42 countries.

              MANAGEMENT UND LEADERSHIP
              • Disciplinary lead of 9 and functionally lead of up to 45 team members in international marketing programs.
              • Approved in restructuring the marketing organization resulting in improved cost efficiency and effectiveness
              • Capable of leading without authority to issue directives in matrix organizations.
              • Project lead of international advertising & marketing campaigns with virtual teams of IT, R&D and BizDev.
              • Strong hands-on mentality and entrepreneurial mindset with a sense for opportunities and challenges.

              Medizinisches Marketing

              Science based communications
              Experte
              Education
              Fortgeschritten
              Fairs & Congresses
              Experte
              Sales
              Experte
              Distribution
              Experte
              APAC
              Fortgeschritten

              Managementerfahrung in Unternehmen

              Marketing & Sales
              Experte
              Key Account Management
              Experte
              b2b
              Experte
              digital marketing
              Fortgeschritten

              Personalverantwortung

              Teamentwicklung
              Experte
              Teamführung
              Experte

              Branchen

              Branchen

              • Software / It
              • Biotechnologie
              • Pharma
              • Nahrungsmittel
              • healthcare
              • Maschinenbau
              • Automotive Industrial Supply
              • NGOs
              • Creative Industries

              Einsatzorte

              Einsatzorte

              Deutschland, Schweiz, Österreich
              möglich

              Projekte

              Projekte

              2 Jahre 3 Monate
              2022-03 - heute

              Marketing Experten/Stratege für die Vermarktung von hochspezialisierten Softwareprodukten im Automotive-Umfeld

              Marketing & Vertrieb
              Marketing & Vertrieb
              • Aufbau Marketing & Vertrieb
              • CRM 
              • Marketingautomation
              • Vertriebsleitung
              • Brandingstrategie
              • Distribution & Key Account Management
              Software
              Remote
              3 Jahre 5 Monate
              2021-01 - heute

              Currently Interim Marketing & Sales for an ADAS Software

              Freelance consultant /Interim Marketing Manager/Project leader
              Freelance consultant /Interim Marketing Manager/Project leader

              • Provider & Developer for the Automotive Industry 
              • Establish Sales Structures, Attract & win international Accounts, improve Distribution
              • Secure of a Go-to-market of an RX Medicine (Cancer generica) for an Anglo- american Pharma Corporation on behalf of an international investment company. 
              • Guide Key account managers to manage new approaches in attracting key accounts Attract & win health insurance companies, win key opinion leaders within endocrinology & oncology. 
              • Cooperate with regulatory and non profit associations

              various Industries
              4 Monate
              2023-02 - 2023-05

              Biotechnologie Go to Market

              Business Development, Go-to-Market, Vertriebsstrategie Marketin Vertr Vertra ...
              Business Development, Go-to-Market, Vertriebsstrategie
              Key account Strategie, Distribution Aktivierung, Sales Strategie, Marketing, Business Development, 
              Biotechnologie
              Marketin Vertr Vertra englis pharma Health B2B
              remote
              4 Monate
              2021-11 - 2022-02

              National Marketing Go to Market Support Pharma RX Medikament

              Marketingprozesse Marketing Marketingkonzept ...
              • Support und Implementierung Marketing Strategien National
              • HCP Ansprache
              • Direct Call
              • PR/Marketing
              • Digital services (Portal)
              RX Medikament
              Marketingprozesse Marketing Marketingkonzept CRM Inbound Marketing Outbound Marketing
              Remote
              2 Jahre 11 Monate
              2018-01 - 2020-11

              Establish Marketing & Sales department B2B/B2C

              Director Marketing & Sales Marketing Sales CRM ...
              Director Marketing & Sales
              • Jennewein Biotechnologie is the pioneer of a specific fermentation process and manufacturer of rare functional sugars
              • Disciplinary & functional lead of Science based communication, PR, EMEA Sales & Sales Director Key accounts)
              • Company was sold to a danish corporation in 2020.
              • Establish Marketing & Sales department B2B/B2C from scratch.
              • SWOT Definition & Development of a 4P - Product marketing strategy according to customer needs & Go-to-market. 
              • New corporate Claim ?#FromPioneersForPioneers? that stress Jennewein biotec as a Pioneer & Game changer in the Nutrition & Pharmaceutical industry. 
              • Initiated cooperations with Universities and Foundations 
              • Activated France, Russia, Australia & New Zealand within 12 months
              • Managed 18 trade fairs / year worldwide incl. new booth design and redesign of collaterals 
              • Established distributor network worldwide to attract midcaps with a certain focus on France, Suisse, SEAsia and ANZ
              Biotechnology Human Milk Oligosaccharides Prebiotics functional sugars
              Marketing Sales CRM Marketing Kommunikation SEO Performance Scientific Communication Key Account Management Go-to-market APAC Distribution
              Jennewein Biotechnology GmbH (non-terminated )
              Global based in Germany
              1 Jahr 8 Monate
              2016-04 - 2017-11

              Additive Manufacturing

              Interim Marketing Project Leader EMEA CRM Marketing Automatisierung performance marketing ...
              Interim Marketing Project Leader EMEA
              • Pioneer & leading Additive Manufacturing (3D Printing) solution provider. 4500 Employers, approx. 1bn turnover. 
              • Disciplinary lead of 14 employees
              • Lead & improved demand generation programms through SEO/SEM , Inbound Marketing Campaigns. Implement 
              • Marketing automation tools
              • Set up of KPIs and dashboards accordingly to deliver against KPis.
              • Established Train the Trainer ´- concepts. 
              • Implementation of such in Marketo processes
              3D Printing
              CRM Marketing Automatisierung performance marketing indirect sales Distribution
              various indsutries
              EMEA , HQ Germany
              3 Jahre 3 Monate
              2012-10 - 2015-12

              Brand & Advertising

              Director Brand & Advertising Markenführung Markenmanagement Markenstrategie ...
              Director Brand & Advertising
              • Schaeffler is a leading automotive supplier. > 80.000 Employers, 170 locations, 42 countries, approx.12bn ? turnover
              • Disciplinary lead of 9 employees
              • Created ?Progress is a Matter of Detail? campaign to stress Schaeffler as an analyser of the whole system and key 
              • player for future mobility concepts.
              • Developed Brand hierarchy for Corporate brand and Schaefflers 28 product brands
              • Design and implementation of digital services and integration of such to support Sales 
              • Invigorating product portfolios focussing on knowledge of emerging technologies to gain full revenue growth, to support product marketing and the global marketing process.
              • 35% of budget savings.
              Automotive Industrial Maschinenbau Automobil Zulieferer Zulieferer Industrie
              Markenführung Markenmanagement Markenstrategie Digital Asset Management Produktdatenmanagement
              SCHAEFFLER TECHNOLOGIES AG & Co. KG
              Global HQ Germany (bavaria)

              Aus- und Weiterbildung

              Aus- und Weiterbildung

              1 Jahr 4 Monate
              2017-04 - 2018-07

              Referent Unternehmenskommunikation

              MiBEG Institute
              MiBEG Institute
              • Corporate Communication for health care, pharma .
              • Mibeb Institute is medical university 



              Position

              Position

              • Leitung von vertriebsorientierten Marketing Projekten.
              • Entwicklung von Konzepten bis Implemetierung , Strategie , Begleitung und Support von Go to Markets national/International, APAC, EMEA
              • Einbindung von Händlernetzwerken, Marketing Automatisierung, Trade in/sell out Kampagnen.

              Kompetenzen

              Kompetenzen

              Top-Skills

              Marketing Vertrieb Markenführung Teamleitung agile CRM CMS Salesforce Sales PR Design Concept ProduktManager SEO Kundenberatungszentrum Customer Care and Services Distribution Großkunden Kundenkommunikation Pharma Biotechnologie Automotive-Zulieferer Industrie 3D-Druck

              Produkte / Standards / Erfahrungen / Methoden

              Marketing - & Vertriebsleitung
              Experte
              Digital
              Experte
              Kreation
              Experte
              Management
              Experte
              DIGITAL Förderung des Social Selling Effekts für Marken und Unternehmen durch den Einsatz von Marketingtechnologie, um die Ziele in Bezug auf Reichweite, Kosten und Qualität zu erreichen. 

              Entwicklung von digitalen Diensten und Apps für Marketingzwecke, um sie als Dienstleistung in die Gesamtmarketingstrategie zu integrieren. Verbindung von CRM /ERP/ MRM mit Content-Sharing-Tools, um überzeugende Inhalte zu verbreiten, die Social Selling ermöglichen und einen Mehrwert vermitteln. 

              In seinen früheren Positionen hat er ein Biotechnologie-Start-up, einen Tier 1 Automobil- und Industriezulieferer sowie einen Anbieter von Lösungen für die additive Fertigung bei der Entwicklung zeitgemäßer Markenstrategien und Marketingkampagnen erfolgreich beraten und unterstützt.

              KREATIV 

              Initiierung der Multichannel-Kampagne "Progress is a Matter of Detail" mit einer interaktiven Verkaufsanwendung, um den systemischen Ansatz eines Tier-1-Zulieferers der Automobilindustrie als Analysator des Gesamtsystems zu schärfen. 

              Herausstellen des Verbrauchernutzens biotechnologischer Produkte mit dem Claim "From Pioneers for  Pioneers", um die Pharma- & Ernährungsindustrie b2b & b2C anzusprechen. 

              Bereits 2013 erstellte er ein Trendbook fuer die zukünftige Mobilität und eine interaktive Landkarte inkl. Consumer Stories rund um den Globus, um aktuelle und zukünftige globale Trends in der individuellen Mobilität inklusive Demografie und Zukunftsthemen für einen Automobilzulieferer aufzuzeigen. Ziemlich anspruchsvoll zu dieser Zeit.

                ORGANIZATION
                • Enables change of mindset in marketing and business development across regions and business units. Fostered and educated skills of the team where appropriate. 
                • Establishment of creative workshops and ensured cross-functional planning processes very early with sales & product anagement to enable definition of messaging strategies on corporate, application and on product level.
                • Due to his experience in international companies he knows how to guide and interact in remote, decentralized structures and teams.

                Profile
                • Director of Marketing departments across various industries with a focus but not limited to technical driven companies & brands with global decentralized sales structures on their way to become customer driven organizations. (Biotechnology, Automotive & Industrial supplier, Additice Manufacturing, IoT Services, Brand & Marketing Technology) 
                • However, he´s been able to explain and promote complex technical issues through compelling assets in imagery, text and video and improved the way Partners, Consumers as well as employees talk about the products and services- no matter, where, when and why they discuss this matter. Due to his experience he knows how to connect digital & classic marketing tools and where the magic happens. But he knows about the limitations of each as well!

                  EDV
                  • Mac /Win, Office (Excel, Powerpoint)
                  • Adobe Creative Suite
                  • Product Information Management & Media Asset Management Tools
                  • Customer relationship management tools (MS dynamics, Sales Force)
                  • Ecommerce (Woo Commerce)
                  • Marketing Tools (HubSpot, Sales force campaign, Adobe Marketing Cloud, Marketo)
                  • ERP Software (SAP)

                    SKILLS
                    • Contemporary Brand Marketing, brandtech Specialist, data based marketing automation
                    • Design & implementation of digital services & apps for distributor networks B2B/ B2C 
                    • Leader & international approved project manager of multifunctional teams in matrix organizations

                      PERSONAL NOTE
                      • In everything I do I try to create sales driven marketing campaigns and to provide relevant content that builds the bridge between customer, products and brands to foster social selling. During my carreer I have always been asked to initiate 360 degree design thinking processes to improve the way consumers, resellers and companies communicate about their offerings to expand brand loyality and broaden market leadership. 
                      • As a result I designed digital services and apps to implement them in the overall marketing strategy. I´ ve consulted the Fortune 500 in the creation and planning of closed looped marketing campaigns that improve the engagement ,from first virtual contact to event as a moment of truth. That said, I know how to connect classic and digital communication and where the magic happens, but I do know the differences & limitations of each as well.
                      • At a media agency I´ve been part of a team to develop a browser-based media planning tool incl. administrative and controlling services that reduced time to asset significally. Later on I received approval for an interactice sales application to support GKAMs just in time of an automotive and industrial Tier 1 supplier.
                      • I´ ve been a Manager of Sales & Business development for MarCom Solutions myself. Therefor it´s easier for me to understand product management, engineers and sales when it comes to transfer their visions into efficient marketing concepts. For me being successful means to strengthen sales, save time & budget in creation and implementation and bring together the best of each individual in a team.
                      • In my former positions I´ve been Director Marketing & Sales for a Biotechnology Company on it´s way to an IPO and Director Brand & Advertising Department at Schaeffler Technologies AG. an approx. 12bn. automotive & industrial supplier with more than 28 product brands in 42 countries and 170 locations. 
                      • I worked for an American Additive Manufacturing supplier, a digital media company, a Suisse corporate design specialist, a British digital imaging company and a German media agency as Head of Marketing & Sales, Advertising Director and Country Manager.
                      • Please find as follows my curriculum vitae and certificates to go specific regarding my capabilities and expertise.

                        PROFESSIONAL EXPERTISE
                        • Strategic and tactical Senior Marketing Director and Creative Branding Executive with profound experience in the design, development and implementation of international brand and marketing strategies in the b2c & b2b industry
                        • Innovative leader with a proven track record in accomplishing digital transformation processes. Data - based Marketing, Marketing Communication and Brandtech software.
                        • Executive-level relationship manager adept at visionary strategic development, innovative marketing plans, social media and public relations strategies that expand business programs and broaden market leadership 
                        • Expert in directing marketing tactics with proven record in invigorating product portfolios and focusing on knowledge of emerging technologies to gain full revenue growth, support product marketing and reduce time to asset in the global marketing process.
                        • Collaborative leader expert in executive audience and thought leadership, content development, marketing services and solutions with an entrepreneurial spirit who thrives in fast-paced, high-performing environments.
                        • Develop and incorporate content marketing strategy, monitor effectiveness of marketing and communication efforts and manage brand integrity through creation and enforcement of brand guidelines via brand marketing tools. 
                        • Creation and implementation of marketing plans and campaigns covering digital marketing, public relations, social media, online advertising, email and event marketing.
                        • Pilot digital campaigns to drive engagement, downloads and traffic to social media. Manage the production of marketing collateral and material for marketing website, retail experiences, press & product release and blog.
                        • Approved interface between engineers, scienctists, design, sales and product development. Intercultural competences due to his extensive international experience and because of his cooperation with customers, business units and marketing departments across 42 countries.

                          MANAGEMENT UND LEADERSHIP
                          • Disciplinary lead of 9 and functionally lead of up to 45 team members in international marketing programs.
                          • Approved in restructuring the marketing organization resulting in improved cost efficiency and effectiveness
                          • Capable of leading without authority to issue directives in matrix organizations.
                          • Project lead of international advertising & marketing campaigns with virtual teams of IT, R&D and BizDev.
                          • Strong hands-on mentality and entrepreneurial mindset with a sense for opportunities and challenges.

                          Medizinisches Marketing

                          Science based communications
                          Experte
                          Education
                          Fortgeschritten
                          Fairs & Congresses
                          Experte
                          Sales
                          Experte
                          Distribution
                          Experte
                          APAC
                          Fortgeschritten

                          Managementerfahrung in Unternehmen

                          Marketing & Sales
                          Experte
                          Key Account Management
                          Experte
                          b2b
                          Experte
                          digital marketing
                          Fortgeschritten

                          Personalverantwortung

                          Teamentwicklung
                          Experte
                          Teamführung
                          Experte

                          Branchen

                          Branchen

                          • Software / It
                          • Biotechnologie
                          • Pharma
                          • Nahrungsmittel
                          • healthcare
                          • Maschinenbau
                          • Automotive Industrial Supply
                          • NGOs
                          • Creative Industries

                          Vertrauen Sie auf GULP

                          Im Bereich Freelancing
                          Im Bereich Arbeitnehmerüberlassung / Personalvermittlung

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