Freelance Product Manager, Product Owner (CSPO), Scrum Master (CSM) & Agile Coach
Aktualisiert am 31.08.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 31.08.2024
Verfügbar zu: 100%
davon vor Ort: 10%
Product Management
Scrum Product Owner
CSPO
Scrum Master
Agile Coach
Strategie
German
Muttersprache
English
business fluent

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

2 years 10 months
2021-11 - now

Freelance Consultant

Freelance Product Manager, Product Owner, Scrum Master & Agile Coach
Freelance Product Manager, Product Owner, Scrum Master & Agile Coach

Freelance Product Manager, Product Owner, Scrum Master and Agile Coach in various projects spanning from local agencies to multinational corporations in diverse industries.


  • Ensuring maximum return on invest for clients by driving forward new products from start to market maturity
  • Analyzing user behavior and value through both quantitative (A/B testing, web analytics) and qualitative (lab-based user & usability testing, questionnaires) measures
  • Help teams and team members to continuously improve quality and efficiency through small, incremental steps

6 months
2021-05 - 2021-10

Visual Meta GmbH (an Axel Springer company), Berlin

Director Product
Director Product

Director Product co-leading the Product & Engineering Department together with the Director Engineering


  • Defining and delivering a 3-5 year horizon Product Strategy including a Product Vision & Mission connecting to existing Company Strategy and strategies from adjacent departments
  • Refining an existing OKR process together with OKR Master and Directors of other departments with the goal of increasing focus and thereby outcome
  • Supporting the Director Engineering in creating a Platform Transformation strategy with the goal of transforming a monolithic on-premise tech stack into a service-oriented, cloud-based architecture and establishing a domain-based organizational setup
  • Accountability for a motivated and talented team of 5 Head-level colleagues as well as 17 operational team members from Product Management, Data and UX/UI design


Key achievements

  • Defined and delivered a 3-5 year horizon Product Strategy including a Product Vision & Mission
  • Increased focus within OKR process by moving from 10 company-level objectives to 2 and from several hundred team-level key results to a few dozen Creation of a career path framework for the Product Team defining roles and responsibilities from Junior to Head level positions
Visual Meta GmbH (an Axel Springer company), Berlin
3 years 4 months
2018-01 - 2021-04

HRS Innovation Hub GmbH (a company of the HRS Group), Berlin

Head of Product Platform Innovation
Head of Product Platform Innovation

HRS Innovation Hub Leadership Team, Extended HRS Leadership Team for Product Development & IT


  • Defining and delivering a next generation Search & Book platform
  • Using data, machine-learning and recommendation technology to identify the lowest and best-matching rates for customers
  • People management responsibility for a team of up to 5 motivated and talented individuals from Product Management, Software Engineering and UX/UI design
  • Interim lead Finance for the Product Development & IT part of the HRS Innovation Hub from 11/2018 to 06/2019


Key achievements

  • 48% conversion rate uplift on the new Search & Book platform
  • Up to 450,000 USD additional monthly savings for company?s largest account
HRS Innovation Hub GmbH (a company of the HRS Group), Berlin
1 year 10 months
2016-03 - 2017-12

Freelance Consultant

Freelance Product Manager, Product Owner, Scrum Master & Agile Coach
Freelance Product Manager, Product Owner, Scrum Master & Agile Coach

Freelance Product Manager, Product Owner, Scrum Master and Agile Coach in various projects spanning from local agencies to multinational corporations in industries like finance and travel.


  • Ensuring maximum return on invest for clients by driving forward new products from start to market maturity
  • Analyzing user behavior and value through both quantitative (A/B testing, web analytics) and qualitative (lab-based user & usability testing, questionnaires) measures


Key achievements

  • Created a financial assistant chatbot for a large European bank
  • Returned a large rewrite project into feasible timelines and a manageable scope
Local agencies to multinational corporations in industries like finance and travel
7 months
2015-08 - 2016-02

AutoScout24 GmbH (a Scout24 AG company), Munich

Product Lead Mobile, Search and Engagement
Product Lead Mobile, Search and Engagement
  • Driving forward the development of a platform rewrite for the web-based applications ensuring a cutting-edge search experience
  • Refinement of existing agile and lean working approaches to foster the collaboration between the Product and Engineering departments
  • Strengthening the market position and economical value of the native mobile applications through conversion rate improvements and close collaboration with external partners like Google.
  • People management responsibility for a team of up to 10 motivated and talented Product Managers from junior to senior level


Key achievements

  • Android App team received the Google Play Top Developer award
  • Invitation by Google to the Chrome Dev Summit 2015 in Mountain View to pioneer new functionality in the automotive industry
  • Invitation by Google to collaborate on attribution and customer lifetime value models
AutoScout24 GmbH (a Scout24 AG company), Munich
7 months
2015-01 - 2015-07

Sabbatical

Rest from work to focus on personal goals and definition of next career steps

4 years 1 month
2010-12 - 2014-12

mobile.international GmbH (an eBay Inc. company), Dreilinden

Product Manager Mobile
Product Manager Mobile
First full-time Product Manager for mobile applications at mobile.de

Representative for eBay Advertising in the Association of Online Research (AGOF) 2012-2013


  • Ownership of web-based and native mobile applications across various form factors and platform ecosystems
  • Ensuring maximum user and business value through regular user testing, usability testing, A/B testing and analysis of tracking data
  • Identification and delivery of measures to increase the Net Promoter Score of products
  • Conception and implementation of measures in collaboration with Mobile Advertising, Mobile Performance Marketing and Product Marketing


Key achievements

  • Rewrite of an existing iPhone app with limited functionality into a feature-complete app resulting in 57% more monthly unique users than direct competitor (AGOF mobile facts 2013-I)
  • Envisioned and delivered a native Android application for both phone and tablet resulting in 107% more monthly unique users than direct competitor (AGOF mobile facts 2013-I)
  • Envisioned and delivered a state-of-the-art web-based mobile website resulting in 56% and 173% more monthly unique users than the company?s own iPhone and Android apps (AGOF mobile facts 2013-I)
mobile.international GmbH (an eBay Inc. company), Dreilinden
7 months
2010-05 - 2010-11

Youtailor - BFB Handels GmbH, Berlin

Junior Product Manager
Junior Product Manager

First Product Manager for a start-up in the online retail business for made-to-measure clothing


  • Responsible for continued development and optimization of the tailored garments configurator
  • Managing product inventory via the underlying e-commerce system
  • Supporting the Marketing and Customer Support Departments through the creation of audiovisual and written content


Key achievements

  • Scaling of the existing business to further countries 
  • Diversification of existing product lines
Youtailor - BFB Handels GmbH, Berlin

Aus- und Weiterbildung

Aus- und Weiterbildung

10 months
2007-10 - 2008-07

Innovation, Strategy and Organisation

MPhil in Innovation, Strategy and Organisation, Judge Business School
MPhil in Innovation, Strategy and Organisation
Judge Business School
 With Merit
5 years
2002-10 - 2007-09

Political Science and Sociology

M.A. in Political Science and Sociology, Tübingen University
M.A. in Political Science and Sociology
Tübingen University
  • Main focus on Sociology of Finance / Sociology of Economics, Political Economics, Local politics
  • Result: Good

Kompetenzen

Kompetenzen

Top-Skills

Product Management Scrum Product Owner CSPO Scrum Master Agile Coach Strategie

Produkte / Standards / Erfahrungen / Methoden

Google Analytics
Google BigQuery
Google Data Studio
Balsamiq

Personal competencies

  • Leadership skills
    • Building performant and happy teams
    • Managing and improving team performance
    • Functional and disciplinary leadership of internal and external workforce
    • Goal setting and monitoring via clear objectives and measurable key results
  • Teamwork & Communication skills
    • Communication with internal and external C-level stakeholders
    • Management of and collaboration with internal and external partners
    • Building relationships based on mutual trust and respect
  • Business skills
    • Definition of vision and mission
    • Deriving strategies and roadmaps from vision, customer and market insights
    • Transfering qualitative and quantitative data into actionable topics
    • Decision-making under ambiguous conditions
  • Personal skills
    • Professional workplace and business ethics
    • Flexibility towards changing environments
    • Resilience against stressful situations
    • Perseverance and determination to reach set goals


Specialist knowledge

  • Agile frameworks and techniques
    • Scrum, Kanban (Training in theory and practice under Stefan Rooc, Andrea Tomasini and Markus Andrezak), Story Mapping
  • Agile software development processes
    • Behavior Driven Development, Continuous Integration, Continuous Delivery, Continuous Deployment
  • Lean approaches
    • Hypothesis-driven product development, Minimum Viable Product, Split Testing, Build-Measure-Learn cycle, Business Model Canvas, Lean Canvas, Project Canvas
  • Techniques for problem solving and idea generation
    • Design Thinking, Product Discovery
  • Objective and outcome management
    • Objectives and key results (OKRs), SMART goals, Key Performance Indicators (KPIs), Progress/Plans/Problems (PPPs)


TECHNOLOGY STACKS

Main components of the technology stacks on which the described work has been carried out
Technologies

  • Cloud computing platforms
    • Amazon Web Services, Google Cloud Platform
  • Application programming interfaces
    • RESTful APIs using JSON and XML, GraphQL, SOAP APIs
  • Software architecture
    • Monolithic architectures, Service-oriented architectures, Micro-services
  • Container management
    • AWS ECS, Kubernetes
  • IT infrastructure monitoring
    • Grafana, Kibana, Pingdom, PRTG, DataDog
  • Version control systems and Continuous Integration
    • Gitlab, Github, Jenkins, Hudson, Gitlab CI


Programmiersprachen

SQL
Basics

Datenbanken

Relational databases (SQL)
Document-oriented databases (NoSQL)

Branchen

Branchen

  • Automotive
  • Hotel, Hospitality
  • Fashion
  • Banking / Finance
  • E-Commerce
  • Marketplaces
  • Classifieds
  • Online-Shops

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

2 years 10 months
2021-11 - now

Freelance Consultant

Freelance Product Manager, Product Owner, Scrum Master & Agile Coach
Freelance Product Manager, Product Owner, Scrum Master & Agile Coach

Freelance Product Manager, Product Owner, Scrum Master and Agile Coach in various projects spanning from local agencies to multinational corporations in diverse industries.


  • Ensuring maximum return on invest for clients by driving forward new products from start to market maturity
  • Analyzing user behavior and value through both quantitative (A/B testing, web analytics) and qualitative (lab-based user & usability testing, questionnaires) measures
  • Help teams and team members to continuously improve quality and efficiency through small, incremental steps

6 months
2021-05 - 2021-10

Visual Meta GmbH (an Axel Springer company), Berlin

Director Product
Director Product

Director Product co-leading the Product & Engineering Department together with the Director Engineering


  • Defining and delivering a 3-5 year horizon Product Strategy including a Product Vision & Mission connecting to existing Company Strategy and strategies from adjacent departments
  • Refining an existing OKR process together with OKR Master and Directors of other departments with the goal of increasing focus and thereby outcome
  • Supporting the Director Engineering in creating a Platform Transformation strategy with the goal of transforming a monolithic on-premise tech stack into a service-oriented, cloud-based architecture and establishing a domain-based organizational setup
  • Accountability for a motivated and talented team of 5 Head-level colleagues as well as 17 operational team members from Product Management, Data and UX/UI design


Key achievements

  • Defined and delivered a 3-5 year horizon Product Strategy including a Product Vision & Mission
  • Increased focus within OKR process by moving from 10 company-level objectives to 2 and from several hundred team-level key results to a few dozen Creation of a career path framework for the Product Team defining roles and responsibilities from Junior to Head level positions
Visual Meta GmbH (an Axel Springer company), Berlin
3 years 4 months
2018-01 - 2021-04

HRS Innovation Hub GmbH (a company of the HRS Group), Berlin

Head of Product Platform Innovation
Head of Product Platform Innovation

HRS Innovation Hub Leadership Team, Extended HRS Leadership Team for Product Development & IT


  • Defining and delivering a next generation Search & Book platform
  • Using data, machine-learning and recommendation technology to identify the lowest and best-matching rates for customers
  • People management responsibility for a team of up to 5 motivated and talented individuals from Product Management, Software Engineering and UX/UI design
  • Interim lead Finance for the Product Development & IT part of the HRS Innovation Hub from 11/2018 to 06/2019


Key achievements

  • 48% conversion rate uplift on the new Search & Book platform
  • Up to 450,000 USD additional monthly savings for company?s largest account
HRS Innovation Hub GmbH (a company of the HRS Group), Berlin
1 year 10 months
2016-03 - 2017-12

Freelance Consultant

Freelance Product Manager, Product Owner, Scrum Master & Agile Coach
Freelance Product Manager, Product Owner, Scrum Master & Agile Coach

Freelance Product Manager, Product Owner, Scrum Master and Agile Coach in various projects spanning from local agencies to multinational corporations in industries like finance and travel.


  • Ensuring maximum return on invest for clients by driving forward new products from start to market maturity
  • Analyzing user behavior and value through both quantitative (A/B testing, web analytics) and qualitative (lab-based user & usability testing, questionnaires) measures


Key achievements

  • Created a financial assistant chatbot for a large European bank
  • Returned a large rewrite project into feasible timelines and a manageable scope
Local agencies to multinational corporations in industries like finance and travel
7 months
2015-08 - 2016-02

AutoScout24 GmbH (a Scout24 AG company), Munich

Product Lead Mobile, Search and Engagement
Product Lead Mobile, Search and Engagement
  • Driving forward the development of a platform rewrite for the web-based applications ensuring a cutting-edge search experience
  • Refinement of existing agile and lean working approaches to foster the collaboration between the Product and Engineering departments
  • Strengthening the market position and economical value of the native mobile applications through conversion rate improvements and close collaboration with external partners like Google.
  • People management responsibility for a team of up to 10 motivated and talented Product Managers from junior to senior level


Key achievements

  • Android App team received the Google Play Top Developer award
  • Invitation by Google to the Chrome Dev Summit 2015 in Mountain View to pioneer new functionality in the automotive industry
  • Invitation by Google to collaborate on attribution and customer lifetime value models
AutoScout24 GmbH (a Scout24 AG company), Munich
7 months
2015-01 - 2015-07

Sabbatical

Rest from work to focus on personal goals and definition of next career steps

4 years 1 month
2010-12 - 2014-12

mobile.international GmbH (an eBay Inc. company), Dreilinden

Product Manager Mobile
Product Manager Mobile
First full-time Product Manager for mobile applications at mobile.de

Representative for eBay Advertising in the Association of Online Research (AGOF) 2012-2013


  • Ownership of web-based and native mobile applications across various form factors and platform ecosystems
  • Ensuring maximum user and business value through regular user testing, usability testing, A/B testing and analysis of tracking data
  • Identification and delivery of measures to increase the Net Promoter Score of products
  • Conception and implementation of measures in collaboration with Mobile Advertising, Mobile Performance Marketing and Product Marketing


Key achievements

  • Rewrite of an existing iPhone app with limited functionality into a feature-complete app resulting in 57% more monthly unique users than direct competitor (AGOF mobile facts 2013-I)
  • Envisioned and delivered a native Android application for both phone and tablet resulting in 107% more monthly unique users than direct competitor (AGOF mobile facts 2013-I)
  • Envisioned and delivered a state-of-the-art web-based mobile website resulting in 56% and 173% more monthly unique users than the company?s own iPhone and Android apps (AGOF mobile facts 2013-I)
mobile.international GmbH (an eBay Inc. company), Dreilinden
7 months
2010-05 - 2010-11

Youtailor - BFB Handels GmbH, Berlin

Junior Product Manager
Junior Product Manager

First Product Manager for a start-up in the online retail business for made-to-measure clothing


  • Responsible for continued development and optimization of the tailored garments configurator
  • Managing product inventory via the underlying e-commerce system
  • Supporting the Marketing and Customer Support Departments through the creation of audiovisual and written content


Key achievements

  • Scaling of the existing business to further countries 
  • Diversification of existing product lines
Youtailor - BFB Handels GmbH, Berlin

Aus- und Weiterbildung

Aus- und Weiterbildung

10 months
2007-10 - 2008-07

Innovation, Strategy and Organisation

MPhil in Innovation, Strategy and Organisation, Judge Business School
MPhil in Innovation, Strategy and Organisation
Judge Business School
 With Merit
5 years
2002-10 - 2007-09

Political Science and Sociology

M.A. in Political Science and Sociology, Tübingen University
M.A. in Political Science and Sociology
Tübingen University
  • Main focus on Sociology of Finance / Sociology of Economics, Political Economics, Local politics
  • Result: Good

Kompetenzen

Kompetenzen

Top-Skills

Product Management Scrum Product Owner CSPO Scrum Master Agile Coach Strategie

Produkte / Standards / Erfahrungen / Methoden

Google Analytics
Google BigQuery
Google Data Studio
Balsamiq

Personal competencies

  • Leadership skills
    • Building performant and happy teams
    • Managing and improving team performance
    • Functional and disciplinary leadership of internal and external workforce
    • Goal setting and monitoring via clear objectives and measurable key results
  • Teamwork & Communication skills
    • Communication with internal and external C-level stakeholders
    • Management of and collaboration with internal and external partners
    • Building relationships based on mutual trust and respect
  • Business skills
    • Definition of vision and mission
    • Deriving strategies and roadmaps from vision, customer and market insights
    • Transfering qualitative and quantitative data into actionable topics
    • Decision-making under ambiguous conditions
  • Personal skills
    • Professional workplace and business ethics
    • Flexibility towards changing environments
    • Resilience against stressful situations
    • Perseverance and determination to reach set goals


Specialist knowledge

  • Agile frameworks and techniques
    • Scrum, Kanban (Training in theory and practice under Stefan Rooc, Andrea Tomasini and Markus Andrezak), Story Mapping
  • Agile software development processes
    • Behavior Driven Development, Continuous Integration, Continuous Delivery, Continuous Deployment
  • Lean approaches
    • Hypothesis-driven product development, Minimum Viable Product, Split Testing, Build-Measure-Learn cycle, Business Model Canvas, Lean Canvas, Project Canvas
  • Techniques for problem solving and idea generation
    • Design Thinking, Product Discovery
  • Objective and outcome management
    • Objectives and key results (OKRs), SMART goals, Key Performance Indicators (KPIs), Progress/Plans/Problems (PPPs)


TECHNOLOGY STACKS

Main components of the technology stacks on which the described work has been carried out
Technologies

  • Cloud computing platforms
    • Amazon Web Services, Google Cloud Platform
  • Application programming interfaces
    • RESTful APIs using JSON and XML, GraphQL, SOAP APIs
  • Software architecture
    • Monolithic architectures, Service-oriented architectures, Micro-services
  • Container management
    • AWS ECS, Kubernetes
  • IT infrastructure monitoring
    • Grafana, Kibana, Pingdom, PRTG, DataDog
  • Version control systems and Continuous Integration
    • Gitlab, Github, Jenkins, Hudson, Gitlab CI


Programmiersprachen

SQL
Basics

Datenbanken

Relational databases (SQL)
Document-oriented databases (NoSQL)

Branchen

Branchen

  • Automotive
  • Hotel, Hospitality
  • Fashion
  • Banking / Finance
  • E-Commerce
  • Marketplaces
  • Classifieds
  • Online-Shops

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