2011 - 2021: digital design, branding, and multimedia content creation

Place of Work: Berlin

Role: Creative Director, Art Director, Designer, Photo & Videographer

Tasks:

• Directed client projects across digital design, branding, and multimedia content creation, enhancing brand visibility and engagement.
• Managed creative processes from concept to completion, ensuring high-quality deliverables that consistently met client expectations.
• Utilized advanced digital tools and platforms to produce high-quality video and photographic content, significantly boosting client engagement and satisfaction.
• Developed and maintained strong, long-lasting client relationships, resulting in repeat business and a robust professional network.

Role: Co-Founder

Customer: on request

Tasks:

• Established and led (on request), a creative agency specializing in video and photo production.
• Delivered high-quality video content for clients, utilizing Adobe Premiere, After Effects and Davici Resolve.
• After taking over the social media channel of The BossHoss, a significant increase in views on the channel (x4)

2015 - 2015: brand and product design initiatives

Place of Work: Berlin

Role: Art Director

Customer: upday, Axel Springer

Tasks:

• Led the brand and product design initiatives for upday, establishing the direction for its visual identity and user experience.
• Served as the primary interface between the Berlin and the Korean designer team, ensuring seamless collaboration and design consistency across cultures.
• Contributed significantly to the brand?s growth; upday achieved 13 million monthly active users within the first year, showcasing the effectiveness of user-centric design strategies.

2014 - 2015: executing a comprehensive brand relaunch

Place of Work: Berlin

Role: Art Director

Customer: Blacklane GmbH

Tasks:

• Guided a team of three designers in executing a comprehensive brand relaunch, focused on elevating Blacklane?s global presence.
• Key role in the transformation of the brand?s aesthetic to a cleaner and more exclusive look and feel, enhancing the company?s image and customer centric appeal.
• Successfully implemented the new brand design across more than 400 cities worldwide, showcasing the ability to manage and scale design projects on a global stage.