• Lead several squads: Traffic & Lead Generation, Loyalty in Retail, Customer Service in Retail and Loyalty Solutions with the result to be perceived from clients as a market leader in loyalty personally and as a company.
• Conducted loyalty enablement sessions internally and for a leading global MarTech company
• Recommended and implemented successful strategies to maximize revenue.
• Brainstormed and co-developed sales strategies with Client Account Leads to achieve short- and long-term sales revenue objectives.
• Provided strong leadership to enhance team productivity and morale.
• Boosts team member productivity by carefully balancing leadership and trust and instituting motivational approaches.
• Received excellent feedback from (project) colleagues and from counselees.
• Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
• Executed appropriate staffing and budgetary plans to align with business forecasts.
• Evaluated and consolidated vendors and lead RfPs for market leading companies in B2B and B2C.
• Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
• Advised and managed up to C-Level stakeholders on their digitalization journey from strategy through roadmap, change initiatives and project management to go-to-market and operations.

Selected Projects:

Build new division for Marketing & Commerce as a bridge between Business and IT

Evaluation Workshops, Assessments, Customer Engagement, Customer Journeys, Segmentation, Data Analytics, KPIs, Performance Management etc.

• Achievements: door opener for new business opportunities due to additional competencies within Capgemini, projects signed
• Increased awareness for the organization as ?not only? implementation partner in the sense of successful sales initiatives
• Personal awareness within Capgemini as an international organisation, thus involved in bids, global offer creation and expert exchange as an ambassador for CX transformation capabilities
• Selected Projects: Couponing for a manufacturer, Data Analyses/Data Lake consulting for manufacturer, evaluation workshops for (Marketing Automation) tools, Digital Transformation roadmap for fashion manufacturer and retailer (E-commerce), Lead role for pilot market rollouts in the Automotive sector (delivery-focused)

• Digital Transformation, Project Management, CRM & Loyalty, Marketing Technology, Campaign
• Design, Segmentation, Process Optimisation, Process Design, IT-Projects, Marketing Automation, Brand Management in B2C & B2B

Selected Projects:

MediaMarktSaturn ? International Electronics Retailer (store & E-commerce)

• Requirements Management CRM Platform (SAS, Comarch): Development of a complex IT platform for loyalty card launches in several countries (two brands), Responsibilities: Technical development according to product strategy in coordination with stakeholders (business/technical), data migration/architecture, customizing of new tools, strategic roll-out preparation workshops, business tests, workshops for new ideas/mechanics (Design Thinking approach)
• Feasibility Study for anonymous couponing to fulfil a complete operating model transformation: target, milestones, roadmap and MVP definition, technical performance, evaluation of new tools, employer centricity and enablement, data migration architecture, financials & resources
• • The new platform allowed MediaMarktSaturn to further develop its business with loyalty members (MediaMarkt Club and Saturn Card) based on measurable success of personalized campaigns.

OSRAM Opto Semiconductors ? Worldwide Leading Semiconductors Manufacturer

Salesforce Sales Cloud and Marketing Cloud implementation for lead management, Responsibility: 

• Product owner Marketing Cloud and strategic consultant for lead generation campaigns with Salesforce tools.
• Moreover, as part of the ongoing transformation, the client had a successful user onboarding and adoption which was a very critical factor.

DOUGLAS ? European leading retailer in the beauty branch (store & E-commerce)

• Development of management reporting incl. KPI definition (single branded CRM program with > 8 Mio. subscribers) insourcing data, advisory of further strategic development and automation for an increase in efficiency and a significant improvement of customer experience for loyalty members as additional outcome.
• The KPIs and a standardized reporting enabled DOUGLAS to draw on comparable data to further develop their programme based on data analysis.

Philip Morris International ? Worldwide leading FMCG Company (brand: iqos, store & E commerce)

• Evaluate CRM status, business transformation: develop and implement a customer experience driven loyalty program for the German market, Function: Project Leader
• The concept is PMI internally still perceived as one of the most successful worldwide.

EDEKA ? Leading German Retailer (Grocery)

• Launch of an analytics tool for a leading German retailer with the goal to improve CRM measurements (multi partner CRM program ?Deutschland?Card?) for each single store by implementing modern Marketing Technology. Develop training concept for end user enablement (retail store managers) in order to create new business value.
• In some regions EDEKA started the roll-out earlier than actually planned, because the acceptance was unexpectedly high.

REWE Group GmbH, Cologne ? Leading German Retailer (Grocery store & E-commerce)

• Launch of a loyalty card (multi-partner) program, Responsibilities: Set up omnichannel data driven campaign management, clarify strategies, create standards, design and develop highly efficient industry cooperation models while establishing SAS marketing automation, design and test target picture development, customer segmentation, process design, KPI definition. Further development of
• REWE?s CRM program (multi-partner program ?PAYBACK?): customer/registrants? acquisition, development of a digital tracking. REWE gained additional market share within a very short time frame due to well accepted and highly standardized concepts and processes. Data analytics enabled an iterative improvement of campaign ideas and mechanics.