CRM & Loyalty E2E, Cross-Industry | Loyalty Pioneer | Strategy, MarTech, Marketing | B2B/B2C
Aktualisiert am 04.04.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 15.05.2024
Verfügbar zu: 90%
davon vor Ort: 30%
Strategie
Loyalty Management
Toolevaluierung
CRM
B2C
B2B
Requirements Management
KPI
Workshop
Marketingprozesse
Marketingkonzept
Kundendatenmanagement
Kundenkommunikation
Mitarbeiterführung
Projektleitung
Kundenakquise
Analysefähigkeit
Anforderungsanalyse
Database-Marketing
Brand Management
Softwarerollouts
Organisationsberatung
Kampagnenmanagement
German
Mother Tongue
English
fluent
Spanish
conversational
French
basic

Einsatzorte

Einsatzorte

München (+300km) Münster (+200km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

3 Jahre 2 Monate
2021-03 - 2024-04

Accenture Song

Senior Manager in Marketing Advisory, Strategy & Consulting, Senior Manager in Customer Sales & Service, Retail Lead
Senior Manager in Marketing Advisory, Strategy & Consulting, Senior Manager in Customer Sales & Service, Retail Lead
  • Lead several squads: Traffic & Lead Generation, Loyalty in Retail, Customer Service in Retail and Loyalty Solutions with the result to be perceived from clients as a market leader in loyalty personally and as a company.
  • Conducted loyalty enablement sessions internally and for a leading global MarTech company
  • Recommended and implemented successful strategies to maximize revenue.
  • Brainstormed and co-developed sales strategies with Client Account Leads to achieve short- and long-term sales revenue objectives.
  • Provided strong leadership to enhance team productivity and morale.
  • Boosts team member productivity by carefully balancing leadership and trust and instituting motivational approaches.
  • Received excellent feedback from (project) colleagues and from counselees.
  • Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
  • Executed appropriate staffing and budgetary plans to align with business forecasts.
  • Evaluated and consolidated vendors and lead RfPs for market leading companies in B2B and B2C.
  • Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
  • Advised and managed up to C-Level stakeholders on their digitalization journey from strategy through roadmap, change initiatives and project management to go-to-market and operations.


Selected Projects:

  • Global leading MedTech Company: Project Lead for further development of Service Platform
  • International Bank: Project Lead for Vendor Evaluation for Core Banking System replacement (on premise to cloud), B2B and B2C ? Requirements Gathering, RfP and decision paper preparation
  • International CRM Software Company: Expert in Pricing Project for established CRM software
  • Automotive Industry: Transition Delivery Lead for Salesforce Template Implementation
  • Mobility Industry, PoC Loyalty Program: Proof capabilities of Loyalty technology after RfP for loyalty program E2E (concept, data, partner model, technology, GTM)
  • Leading German Retailer: Evaluation of a loyalty engine based on retail-typical loyalty requirements (store & E-commerce)
  • Leading Swiss Retailer: Evaluation of potential loyalty engines based on as-is and to-be processes
  • Multi-entity company abroad: Strategy & concept for a multi-entity/multi-partner loyalty program, assess IT-readiness, legal aspects and further affected business areas
  • CRM Vendor Evaluation, global leading Industrial Company: Project lead and SME for requirements gathering and preparation of an RfI for a new future proof CRM platform (from legacy to cloud)
  • Broadcasting industry: Project Lead and SME for Lead & Content Strategy and Lead Management


Other achievements

  • Being known in Germany, Europe and beyond as an expert and point of contact for E2E loyalty initiatives opened up new opportunities for me in the retail business, financial services (banking) and industrial (manufacturing machinery) sectors. 
  • Working closely with my client account leads, my work resulted in a sales pipeline in the double-digit million range.

Accenture
1 Jahr 9 Monate
2019-07 - 2021-03

Capgemini

Principal Business Analyst
Principal Business Analyst

Build new division for Marketing & Commerce as a bridge between Business and IT

Evaluation Workshops, Assessments, Customer Engagement, Customer Journeys, Segmentation, Data Analytics, KPIs, Performance Management etc.

  • Achievements: door opener for new business opportunities due to additional competencies within Capgemini, projects signed
  • Increased awareness for the organization as ?not only? implementation partner in the sense of successful sales initiatives
  • Personal awareness within Capgemini as an international organisation, thus involved in bids, global offer creation and expert exchange as an ambassador for CX transformation capabilities
  • Selected Projects: Couponing for a manufacturer, Data Analyses/Data Lake consulting for manufacturer, evaluation workshops for (Marketing Automation) tools, Digital Transformation roadmap for fashion manufacturer and retailer (E-commerce), Lead role for pilot market rollouts in the Automotive sector (delivery-focused)

10 Jahre 2 Monate
2009-06 - 2019-07

Digital Transformation

Self Employed Consultant
Self Employed Consultant
  • Digital Transformation, Project Management, CRM & Loyalty, Marketing Technology, Campaign
  • Design, Segmentation, Process Optimisation, Process Design, IT-Projects, Marketing Automation, Brand Management in B2C & B2B


Selected Projects:

MediaMarktSaturn ? International Electronics Retailer (store & E-commerce)

  • Requirements Management CRM Platform (SAS, Comarch): Development of a complex IT platform for loyalty card launches in several countries (two brands), Responsibilities: Technical development according to product strategy in coordination with stakeholders (business/technical), data migration/architecture, customizing of new tools, strategic roll-out preparation workshops, business tests, workshops for new ideas/mechanics (Design Thinking approach)
  • Feasibility Study for anonymous couponing to fulfil a complete operating model transformation: target, milestones, roadmap and MVP definition, technical performance, evaluation of new tools, employer centricity and enablement, data migration architecture, financials & resources
    • The new platform allowed MediaMarktSaturn to further develop its business with loyalty members (MediaMarkt Club and Saturn Card) based on measurable success of personalized campaigns.


OSRAM Opto Semiconductors ? Worldwide Leading Semiconductors Manufacturer

Salesforce Sales Cloud and Marketing Cloud implementation for lead management, Responsibility: 

  • Product owner Marketing Cloud and strategic consultant for lead generation campaigns with Salesforce tools.
  • Moreover, as part of the ongoing transformation, the client had a successful user onboarding and adoption which was a very critical factor.


DOUGLAS ? European leading retailer in the beauty branch (store & E-commerce)

  • Development of management reporting incl. KPI definition (single branded CRM program with > 8 Mio. subscribers) insourcing data, advisory of further strategic development and automation for an increase in efficiency and a significant improvement of customer experience for loyalty members as additional outcome.
  • The KPIs and a standardized reporting enabled DOUGLAS to draw on comparable data to further develop their programme based on data analysis.


Philip Morris International ? Worldwide leading FMCG Company (brand: iqos, store & E commerce)

  • Evaluate CRM status, business transformation: develop and implement a customer experience driven loyalty program for the German market, Function: Project Leader
  • The concept is PMI internally still perceived as one of the most successful worldwide.


EDEKA ? Leading German Retailer (Grocery)

  • Launch of an analytics tool for a leading German retailer with the goal to improve CRM measurements (multi partner CRM program ?Deutschland?Card?) for each single store by implementing modern Marketing Technology. Develop training concept for end user enablement (retail store managers) in order to create new business value.
  • In some regions EDEKA started the roll-out earlier than actually planned, because the acceptance was unexpectedly high.


REWE Group GmbH, Cologne ? Leading German Retailer (Grocery store & E-commerce)

  • Launch of a loyalty card (multi-partner) program, Responsibilities: Set up omnichannel data driven campaign management, clarify strategies, create standards, design and develop highly efficient industry cooperation models while establishing SAS marketing automation, design and test target picture development, customer segmentation, process design, KPI definition. Further development of
  • REWE?s CRM program (multi-partner program ?PAYBACK?): customer/registrants? acquisition, development of a digital tracking. REWE gained additional market share within a very short time frame due to well accepted and highly standardized concepts and processes. Data analytics enabled an iterative improvement of campaign ideas and mechanics.

Aus- und Weiterbildung

Aus- und Weiterbildung

3 Jahre
1991-10 - 1994-09

University Studies in International Business Administration

Bachelor in International Business Administration, International Management School, Malente (Germany)
Bachelor in International Business Administration
International Management School, Malente (Germany)
  • International Marketing and Management
8 Jahre 11 Monate
1979-08 - 1988-06

Secondary School

certificate: A-levels, Gymnasium Dionysianum Rheine
certificate: A-levels
Gymnasium Dionysianum Rheine

Kompetenzen

Kompetenzen

Top-Skills

Strategie Loyalty Management Toolevaluierung CRM B2C B2B Requirements Management KPI Workshop Marketingprozesse Marketingkonzept Kundendatenmanagement Kundenkommunikation Mitarbeiterführung Projektleitung Kundenakquise Analysefähigkeit Anforderungsanalyse Database-Marketing Brand Management Softwarerollouts Organisationsberatung Kampagnenmanagement

Produkte / Standards / Erfahrungen / Methoden

Profile

With a strong focus on Business Transformation in the field of CRM and Loyalty I have more than 25 years of experience with a deep expertise in Project Management, Brand Management, Digital Transformation, Marketing, Strategy and Innovation for the biggest players in the market. I successfully engage customers in B2C and B2B with my passion for Life Experience & Loyalty and for people.

  • Project Management, Workshops & Concepts for CRM/Loyalty, Marketing Automation
  • Strategy, Business Analyses, Data Analyses, AI/Predictive Analyses Integration, Reporting, KPIs, Consumer Insights
  • Campaign & Concepts, Research, Segmentation & Customer Journey, Lead Generation
  • Business Operating Model Transformation, Feasibility Studies, Go-to-Market and MVP Development
  • Requirements Management, large scale Implementation (Agile Methods)
  • Process Analyses, Process Design
  • CRM Automation and Enablement
  • Tools: Microsoft Office 365, Salesforce Marketing Cloud, Sales & Service Cloud, SAS MOM MA/CI, Comarch CLM, HP ALM, Tableau, PowerBI, Atlassian JIRA & Confluence and others
  • Strong analytical skills, hands-on mentality, solution-oriented, creative, innovative, empathetic leader with exceptionally good upward feedback


Top 10 Gallup Strengths:

  • Relator
  • Strategic
  • Achiever
  • Self-Assurance
  • Woo
  • Ideation
  • Positivity
  • Futuristic
  • Empathy
  • Arranger

Branchen

Branchen

  • Retail
  • FMCG
  • Financial Services
  • Loyalty
  • Automotive
  • Media
  • Telco
  • Energy
  • Broadcasting and others (B2C and B2B)

Einsatzorte

Einsatzorte

München (+300km) Münster (+200km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

3 Jahre 2 Monate
2021-03 - 2024-04

Accenture Song

Senior Manager in Marketing Advisory, Strategy & Consulting, Senior Manager in Customer Sales & Service, Retail Lead
Senior Manager in Marketing Advisory, Strategy & Consulting, Senior Manager in Customer Sales & Service, Retail Lead
  • Lead several squads: Traffic & Lead Generation, Loyalty in Retail, Customer Service in Retail and Loyalty Solutions with the result to be perceived from clients as a market leader in loyalty personally and as a company.
  • Conducted loyalty enablement sessions internally and for a leading global MarTech company
  • Recommended and implemented successful strategies to maximize revenue.
  • Brainstormed and co-developed sales strategies with Client Account Leads to achieve short- and long-term sales revenue objectives.
  • Provided strong leadership to enhance team productivity and morale.
  • Boosts team member productivity by carefully balancing leadership and trust and instituting motivational approaches.
  • Received excellent feedback from (project) colleagues and from counselees.
  • Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
  • Executed appropriate staffing and budgetary plans to align with business forecasts.
  • Evaluated and consolidated vendors and lead RfPs for market leading companies in B2B and B2C.
  • Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
  • Advised and managed up to C-Level stakeholders on their digitalization journey from strategy through roadmap, change initiatives and project management to go-to-market and operations.


Selected Projects:

  • Global leading MedTech Company: Project Lead for further development of Service Platform
  • International Bank: Project Lead for Vendor Evaluation for Core Banking System replacement (on premise to cloud), B2B and B2C ? Requirements Gathering, RfP and decision paper preparation
  • International CRM Software Company: Expert in Pricing Project for established CRM software
  • Automotive Industry: Transition Delivery Lead for Salesforce Template Implementation
  • Mobility Industry, PoC Loyalty Program: Proof capabilities of Loyalty technology after RfP for loyalty program E2E (concept, data, partner model, technology, GTM)
  • Leading German Retailer: Evaluation of a loyalty engine based on retail-typical loyalty requirements (store & E-commerce)
  • Leading Swiss Retailer: Evaluation of potential loyalty engines based on as-is and to-be processes
  • Multi-entity company abroad: Strategy & concept for a multi-entity/multi-partner loyalty program, assess IT-readiness, legal aspects and further affected business areas
  • CRM Vendor Evaluation, global leading Industrial Company: Project lead and SME for requirements gathering and preparation of an RfI for a new future proof CRM platform (from legacy to cloud)
  • Broadcasting industry: Project Lead and SME for Lead & Content Strategy and Lead Management


Other achievements

  • Being known in Germany, Europe and beyond as an expert and point of contact for E2E loyalty initiatives opened up new opportunities for me in the retail business, financial services (banking) and industrial (manufacturing machinery) sectors. 
  • Working closely with my client account leads, my work resulted in a sales pipeline in the double-digit million range.

Accenture
1 Jahr 9 Monate
2019-07 - 2021-03

Capgemini

Principal Business Analyst
Principal Business Analyst

Build new division for Marketing & Commerce as a bridge between Business and IT

Evaluation Workshops, Assessments, Customer Engagement, Customer Journeys, Segmentation, Data Analytics, KPIs, Performance Management etc.

  • Achievements: door opener for new business opportunities due to additional competencies within Capgemini, projects signed
  • Increased awareness for the organization as ?not only? implementation partner in the sense of successful sales initiatives
  • Personal awareness within Capgemini as an international organisation, thus involved in bids, global offer creation and expert exchange as an ambassador for CX transformation capabilities
  • Selected Projects: Couponing for a manufacturer, Data Analyses/Data Lake consulting for manufacturer, evaluation workshops for (Marketing Automation) tools, Digital Transformation roadmap for fashion manufacturer and retailer (E-commerce), Lead role for pilot market rollouts in the Automotive sector (delivery-focused)

10 Jahre 2 Monate
2009-06 - 2019-07

Digital Transformation

Self Employed Consultant
Self Employed Consultant
  • Digital Transformation, Project Management, CRM & Loyalty, Marketing Technology, Campaign
  • Design, Segmentation, Process Optimisation, Process Design, IT-Projects, Marketing Automation, Brand Management in B2C & B2B


Selected Projects:

MediaMarktSaturn ? International Electronics Retailer (store & E-commerce)

  • Requirements Management CRM Platform (SAS, Comarch): Development of a complex IT platform for loyalty card launches in several countries (two brands), Responsibilities: Technical development according to product strategy in coordination with stakeholders (business/technical), data migration/architecture, customizing of new tools, strategic roll-out preparation workshops, business tests, workshops for new ideas/mechanics (Design Thinking approach)
  • Feasibility Study for anonymous couponing to fulfil a complete operating model transformation: target, milestones, roadmap and MVP definition, technical performance, evaluation of new tools, employer centricity and enablement, data migration architecture, financials & resources
    • The new platform allowed MediaMarktSaturn to further develop its business with loyalty members (MediaMarkt Club and Saturn Card) based on measurable success of personalized campaigns.


OSRAM Opto Semiconductors ? Worldwide Leading Semiconductors Manufacturer

Salesforce Sales Cloud and Marketing Cloud implementation for lead management, Responsibility: 

  • Product owner Marketing Cloud and strategic consultant for lead generation campaigns with Salesforce tools.
  • Moreover, as part of the ongoing transformation, the client had a successful user onboarding and adoption which was a very critical factor.


DOUGLAS ? European leading retailer in the beauty branch (store & E-commerce)

  • Development of management reporting incl. KPI definition (single branded CRM program with > 8 Mio. subscribers) insourcing data, advisory of further strategic development and automation for an increase in efficiency and a significant improvement of customer experience for loyalty members as additional outcome.
  • The KPIs and a standardized reporting enabled DOUGLAS to draw on comparable data to further develop their programme based on data analysis.


Philip Morris International ? Worldwide leading FMCG Company (brand: iqos, store & E commerce)

  • Evaluate CRM status, business transformation: develop and implement a customer experience driven loyalty program for the German market, Function: Project Leader
  • The concept is PMI internally still perceived as one of the most successful worldwide.


EDEKA ? Leading German Retailer (Grocery)

  • Launch of an analytics tool for a leading German retailer with the goal to improve CRM measurements (multi partner CRM program ?Deutschland?Card?) for each single store by implementing modern Marketing Technology. Develop training concept for end user enablement (retail store managers) in order to create new business value.
  • In some regions EDEKA started the roll-out earlier than actually planned, because the acceptance was unexpectedly high.


REWE Group GmbH, Cologne ? Leading German Retailer (Grocery store & E-commerce)

  • Launch of a loyalty card (multi-partner) program, Responsibilities: Set up omnichannel data driven campaign management, clarify strategies, create standards, design and develop highly efficient industry cooperation models while establishing SAS marketing automation, design and test target picture development, customer segmentation, process design, KPI definition. Further development of
  • REWE?s CRM program (multi-partner program ?PAYBACK?): customer/registrants? acquisition, development of a digital tracking. REWE gained additional market share within a very short time frame due to well accepted and highly standardized concepts and processes. Data analytics enabled an iterative improvement of campaign ideas and mechanics.

Aus- und Weiterbildung

Aus- und Weiterbildung

3 Jahre
1991-10 - 1994-09

University Studies in International Business Administration

Bachelor in International Business Administration, International Management School, Malente (Germany)
Bachelor in International Business Administration
International Management School, Malente (Germany)
  • International Marketing and Management
8 Jahre 11 Monate
1979-08 - 1988-06

Secondary School

certificate: A-levels, Gymnasium Dionysianum Rheine
certificate: A-levels
Gymnasium Dionysianum Rheine

Kompetenzen

Kompetenzen

Top-Skills

Strategie Loyalty Management Toolevaluierung CRM B2C B2B Requirements Management KPI Workshop Marketingprozesse Marketingkonzept Kundendatenmanagement Kundenkommunikation Mitarbeiterführung Projektleitung Kundenakquise Analysefähigkeit Anforderungsanalyse Database-Marketing Brand Management Softwarerollouts Organisationsberatung Kampagnenmanagement

Produkte / Standards / Erfahrungen / Methoden

Profile

With a strong focus on Business Transformation in the field of CRM and Loyalty I have more than 25 years of experience with a deep expertise in Project Management, Brand Management, Digital Transformation, Marketing, Strategy and Innovation for the biggest players in the market. I successfully engage customers in B2C and B2B with my passion for Life Experience & Loyalty and for people.

  • Project Management, Workshops & Concepts for CRM/Loyalty, Marketing Automation
  • Strategy, Business Analyses, Data Analyses, AI/Predictive Analyses Integration, Reporting, KPIs, Consumer Insights
  • Campaign & Concepts, Research, Segmentation & Customer Journey, Lead Generation
  • Business Operating Model Transformation, Feasibility Studies, Go-to-Market and MVP Development
  • Requirements Management, large scale Implementation (Agile Methods)
  • Process Analyses, Process Design
  • CRM Automation and Enablement
  • Tools: Microsoft Office 365, Salesforce Marketing Cloud, Sales & Service Cloud, SAS MOM MA/CI, Comarch CLM, HP ALM, Tableau, PowerBI, Atlassian JIRA & Confluence and others
  • Strong analytical skills, hands-on mentality, solution-oriented, creative, innovative, empathetic leader with exceptionally good upward feedback


Top 10 Gallup Strengths:

  • Relator
  • Strategic
  • Achiever
  • Self-Assurance
  • Woo
  • Ideation
  • Positivity
  • Futuristic
  • Empathy
  • Arranger

Branchen

Branchen

  • Retail
  • FMCG
  • Financial Services
  • Loyalty
  • Automotive
  • Media
  • Telco
  • Energy
  • Broadcasting and others (B2C and B2B)

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