Communications for the Life Sciences and Pharma Industry | Strategy Executions | PhD, PMP, Advanced Design Thinking Certificate
Aktualisiert am 10.06.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 06.06.2024
Verfügbar zu: 100%
davon vor Ort: 100%
Projektmanagement
Medizinprodukte
Pharma
Healthcare
Social Media
Website
Content Management
content marketing
Medienbranche
Communications
Changemanagement
Medical Marketing
Corporate Communications
Multichannel
Medical Writing
Executive Communications
Infographics
Press release
Kollaborative Projektmanagement
PMP
Medical Education
Patient Education
Plain language
Portuguese
Muttersprache
English
Proficent
Spanish
C2
German
A1/A2

Einsatzorte

Einsatzorte

Zurich (+50km)
Schweiz
möglich

Projekte

Projekte

4 years 6 months
2019-12 - now

Various Projects, from Medical Copywriting to Change Management

COMMUNICATIONS CONSULTANT & PROJECT LEAD, INDEPENDENT CONTRACTOR
COMMUNICATIONS CONSULTANT & PROJECT LEAD, INDEPENDENT CONTRACTOR
  • Project-led comprehensive communication plans to drive organizational goals, generating content for various audiences and implementing corporate initiatives.
  • Advised on strategic campaigns, simplifying complex concepts to generate tailored content for key audiences, from investors to patients and internal stakeholders.
  • Developed search-optimized content for digital platforms and social media content that resonated with diverse audiences, including healthcare professionals, patients, and institutions.
  • Produced materials like press releases and Q&As, collaborating closely with cross-disciplinary teams to meet regulatory requirements and project deadlines.
  • Maintained a deep understanding of regulatory and approval policies, staying updated on developments.
  • Successfully managed communications across multiple sites during the onset of COVID-19
  • Facilitated interactions between stakeholders, from C-suite to key opinion leaders and affiliate personnel, aligning conflicting interests.
  • Managed top-tier scientific webinars, including speaker selection, presentation preparation, and promotion over various channels.


Key Engagements: 

  • SONOVA / PHONAK (2023)
  • BC PLATFORMS (2023)
  • BOEHRINGER INGELHEIM (2022)
  • ENDRESS+HAUSER (2021-2022)
  • PHARMABIOME (2021) 
  • MSD MERCK SHARP & DOHME (2019-2020)

various Customers
ZURICH SWITZERLAND
7 years 6 months
2012-01 - 2019-06

Led the conceptualization, development, and implementation

SENIOR COMMUNICATIONS MANAGER, DISEASE AWARENESS
SENIOR COMMUNICATIONS MANAGER, DISEASE AWARENESS
  • Led the conceptualization, development, and implementation of an award-winning disease awareness program, strategically establishing Vifor Pharma as an industry thought leader prior to its listing on the SIX Stock Exchange and subsequent acquisition by CSL.
  • Designed, created, and launched an integrated communications plan to elevate the iron deficiency profile across therapeutic areas, including developing evidence-based messaging.
  • Collaborated cross-functionally across the company to coordinate developing, approving, and distributing materials for localization, targeting patients, the medical community, and payers.
  • Engineered a suite of integrated digital and social media platforms for patient and medical education, including websites, native mobile applications, and social media channels.
  • Pioneered an initiative to launch a patient-centric digital campaign, increasing awareness of Vifor Pharma and facilitating patient-doctor conversations about treatment options.
  • Acted as the subject matter expert for social media, developing and implementing enterprise-wide use guidelines covering pharmacovigilance, MLR guidelines, and corporate governance.
  • Managed third-party vendors, including PR agencies, content creators, and medical writers.
  • Led local affiliates to ensure the compliance and execution of global therapy area communication strategies as required.


Key Achievements:

  • Piloted the launch and institution of Iron Deficiency Day, which reached over 3 million people in over 30 countries in 2020 and is now endorsed by National Health Ministries, Patient Associations, and Medical Societies.
  • Drove a 30% increase in iron deficiency visibility, establishing a consistent online, social media, and general media presence, contributing to the company's corporate social responsibility efforts and portfolio growth.
VIFOR PHARMA GROUP (NOW CSL VIFOR), ZÜRICH, SWITZERLAND
9 months
2010-10 - 2011-06

Planned, created, and published accurate, relevant, and informative content

WEB CONTENT MANAGER
WEB CONTENT MANAGER
  • Planned, created, and published accurate, relevant, and informative content for Roche.com, social media channels, and intranet
ROCHE, BASEL, SWITZERLAND
2 years 6 months
2006-07 - 2008-12

Focused on speaker training

Scientific Events Specialist
Scientific Events Specialist
  • Focused on speaker training, scientific program development, and on-site implementation, collaborated on organizing and deploying large-scale company-sponsored global scientific events worldwide.
NOBEL Biocare, Zürich, Switzerland

Aus- und Weiterbildung

Aus- und Weiterbildung

2002
DOCTORATE (PH.D.) IN BIOLOGY - MICROBIOLOGY
Universidad Complutense de Madrid, Madrid, Spain

1992
LICENTIATE (Lic.) IN APPLIED BIOLOGY
Faculdade de Ciências da Universidade de Lisboa, Lisbon, Portugal

SELECTED CERTIFICATIONS & INTERNATIONAL ADVANCED STUDIES

  • Strategic Execution Professional Duke's Fuqua School of Business, 2021
  • Project Manager Professional Project Management Institute Credential #1416144, valid through 2026
  • Specialized Studies in Strategic Communications Management University of California Irvine, 2020
  • Change Management Programme University of Cape Town, 2020
  • Healthcare Compliance, Ethics & Regulation European Program Seton Hall U of Law, Sciences Po, 2013
  • Master in Sales & Marketing IFE - Cámara de Comercio de Madrid, 2002?2003

Kompetenzen

Kompetenzen

Top-Skills

Projektmanagement Medizinprodukte Pharma Healthcare Social Media Website Content Management content marketing Medienbranche Communications Changemanagement Medical Marketing Corporate Communications Multichannel Medical Writing Executive Communications Infographics Press release Kollaborative Projektmanagement PMP Medical Education Patient Education Plain language

Produkte / Standards / Erfahrungen / Methoden

Profil
I am a senior communications and project manager professional with over 20 years of experience in leading strategic internal and external initiatives within the Pharma, MedTech, and Biotech industries. Armed with a comprehensive background in science, project leadership, and strategic communications, I am distinguished for my proficiency in steering multifaceted integrated initiatives that bolster corporate growth, elevate organizational reputation, and raise awareness for initiatives, particularly within the science education and dissemination domains.
My expertise lies in conceptualizing and executing strategic educational plans, fostering cross-functional collaboration, and guiding projects to their conclusion. With a keen eye for impactful engagement, thought leadership, and reputation management, I tailor content for diverse audiences, including the medical community, policymakers, and the public at large. This proficiency has consistently yielded transformative, far-reaching global campaigns adapted for successful implementation across various contexts and geographies.
My modus operandi involves leveraging digital platforms, social media, and key media channels to ensure a dynamic and influential presence, amplifying engagement across a spectrum of target audiences. Characterized by flexibility, creativity, and a hands-on approach, my work style reflects a collaborative, forward-thinking attitude.
I am actively seeking contract roles wherein I can contribute my expertise to facilitate corporate growth while raising the reputation and presence of organizations. Open to both travel and remote work opportunities, I am eager to discuss how my capabilities align with your organizational needs.

AREAS OF EXPERTISE

  • Initiative management
  • Strategic Communications
  • Storytelling & messaging
  • Stakeholder Engagement
  • Project leadership
  • Cross-functional teams
  • Content Editorial
  • Simplification of data
  • Issues management

TECHNICAL PROFICIENCIES
  • Microsoft Office Suite
  • Google Workspace
  • Veeva Vault PromoMats
  • WordPress
  • Wix
  • SharePoint
  • Asana
  • Slack
  • Trello
  • Hootsuite
  • Yammer
  • Google Analytics
  • Google Sites
  • Confluence

Einsatzorte

Einsatzorte

Zurich (+50km)
Schweiz
möglich

Projekte

Projekte

4 years 6 months
2019-12 - now

Various Projects, from Medical Copywriting to Change Management

COMMUNICATIONS CONSULTANT & PROJECT LEAD, INDEPENDENT CONTRACTOR
COMMUNICATIONS CONSULTANT & PROJECT LEAD, INDEPENDENT CONTRACTOR
  • Project-led comprehensive communication plans to drive organizational goals, generating content for various audiences and implementing corporate initiatives.
  • Advised on strategic campaigns, simplifying complex concepts to generate tailored content for key audiences, from investors to patients and internal stakeholders.
  • Developed search-optimized content for digital platforms and social media content that resonated with diverse audiences, including healthcare professionals, patients, and institutions.
  • Produced materials like press releases and Q&As, collaborating closely with cross-disciplinary teams to meet regulatory requirements and project deadlines.
  • Maintained a deep understanding of regulatory and approval policies, staying updated on developments.
  • Successfully managed communications across multiple sites during the onset of COVID-19
  • Facilitated interactions between stakeholders, from C-suite to key opinion leaders and affiliate personnel, aligning conflicting interests.
  • Managed top-tier scientific webinars, including speaker selection, presentation preparation, and promotion over various channels.


Key Engagements: 

  • SONOVA / PHONAK (2023)
  • BC PLATFORMS (2023)
  • BOEHRINGER INGELHEIM (2022)
  • ENDRESS+HAUSER (2021-2022)
  • PHARMABIOME (2021) 
  • MSD MERCK SHARP & DOHME (2019-2020)

various Customers
ZURICH SWITZERLAND
7 years 6 months
2012-01 - 2019-06

Led the conceptualization, development, and implementation

SENIOR COMMUNICATIONS MANAGER, DISEASE AWARENESS
SENIOR COMMUNICATIONS MANAGER, DISEASE AWARENESS
  • Led the conceptualization, development, and implementation of an award-winning disease awareness program, strategically establishing Vifor Pharma as an industry thought leader prior to its listing on the SIX Stock Exchange and subsequent acquisition by CSL.
  • Designed, created, and launched an integrated communications plan to elevate the iron deficiency profile across therapeutic areas, including developing evidence-based messaging.
  • Collaborated cross-functionally across the company to coordinate developing, approving, and distributing materials for localization, targeting patients, the medical community, and payers.
  • Engineered a suite of integrated digital and social media platforms for patient and medical education, including websites, native mobile applications, and social media channels.
  • Pioneered an initiative to launch a patient-centric digital campaign, increasing awareness of Vifor Pharma and facilitating patient-doctor conversations about treatment options.
  • Acted as the subject matter expert for social media, developing and implementing enterprise-wide use guidelines covering pharmacovigilance, MLR guidelines, and corporate governance.
  • Managed third-party vendors, including PR agencies, content creators, and medical writers.
  • Led local affiliates to ensure the compliance and execution of global therapy area communication strategies as required.


Key Achievements:

  • Piloted the launch and institution of Iron Deficiency Day, which reached over 3 million people in over 30 countries in 2020 and is now endorsed by National Health Ministries, Patient Associations, and Medical Societies.
  • Drove a 30% increase in iron deficiency visibility, establishing a consistent online, social media, and general media presence, contributing to the company's corporate social responsibility efforts and portfolio growth.
VIFOR PHARMA GROUP (NOW CSL VIFOR), ZÜRICH, SWITZERLAND
9 months
2010-10 - 2011-06

Planned, created, and published accurate, relevant, and informative content

WEB CONTENT MANAGER
WEB CONTENT MANAGER
  • Planned, created, and published accurate, relevant, and informative content for Roche.com, social media channels, and intranet
ROCHE, BASEL, SWITZERLAND
2 years 6 months
2006-07 - 2008-12

Focused on speaker training

Scientific Events Specialist
Scientific Events Specialist
  • Focused on speaker training, scientific program development, and on-site implementation, collaborated on organizing and deploying large-scale company-sponsored global scientific events worldwide.
NOBEL Biocare, Zürich, Switzerland

Aus- und Weiterbildung

Aus- und Weiterbildung

2002
DOCTORATE (PH.D.) IN BIOLOGY - MICROBIOLOGY
Universidad Complutense de Madrid, Madrid, Spain

1992
LICENTIATE (Lic.) IN APPLIED BIOLOGY
Faculdade de Ciências da Universidade de Lisboa, Lisbon, Portugal

SELECTED CERTIFICATIONS & INTERNATIONAL ADVANCED STUDIES

  • Strategic Execution Professional Duke's Fuqua School of Business, 2021
  • Project Manager Professional Project Management Institute Credential #1416144, valid through 2026
  • Specialized Studies in Strategic Communications Management University of California Irvine, 2020
  • Change Management Programme University of Cape Town, 2020
  • Healthcare Compliance, Ethics & Regulation European Program Seton Hall U of Law, Sciences Po, 2013
  • Master in Sales & Marketing IFE - Cámara de Comercio de Madrid, 2002?2003

Kompetenzen

Kompetenzen

Top-Skills

Projektmanagement Medizinprodukte Pharma Healthcare Social Media Website Content Management content marketing Medienbranche Communications Changemanagement Medical Marketing Corporate Communications Multichannel Medical Writing Executive Communications Infographics Press release Kollaborative Projektmanagement PMP Medical Education Patient Education Plain language

Produkte / Standards / Erfahrungen / Methoden

Profil
I am a senior communications and project manager professional with over 20 years of experience in leading strategic internal and external initiatives within the Pharma, MedTech, and Biotech industries. Armed with a comprehensive background in science, project leadership, and strategic communications, I am distinguished for my proficiency in steering multifaceted integrated initiatives that bolster corporate growth, elevate organizational reputation, and raise awareness for initiatives, particularly within the science education and dissemination domains.
My expertise lies in conceptualizing and executing strategic educational plans, fostering cross-functional collaboration, and guiding projects to their conclusion. With a keen eye for impactful engagement, thought leadership, and reputation management, I tailor content for diverse audiences, including the medical community, policymakers, and the public at large. This proficiency has consistently yielded transformative, far-reaching global campaigns adapted for successful implementation across various contexts and geographies.
My modus operandi involves leveraging digital platforms, social media, and key media channels to ensure a dynamic and influential presence, amplifying engagement across a spectrum of target audiences. Characterized by flexibility, creativity, and a hands-on approach, my work style reflects a collaborative, forward-thinking attitude.
I am actively seeking contract roles wherein I can contribute my expertise to facilitate corporate growth while raising the reputation and presence of organizations. Open to both travel and remote work opportunities, I am eager to discuss how my capabilities align with your organizational needs.

AREAS OF EXPERTISE

  • Initiative management
  • Strategic Communications
  • Storytelling & messaging
  • Stakeholder Engagement
  • Project leadership
  • Cross-functional teams
  • Content Editorial
  • Simplification of data
  • Issues management

TECHNICAL PROFICIENCIES
  • Microsoft Office Suite
  • Google Workspace
  • Veeva Vault PromoMats
  • WordPress
  • Wix
  • SharePoint
  • Asana
  • Slack
  • Trello
  • Hootsuite
  • Yammer
  • Google Analytics
  • Google Sites
  • Confluence

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