Currently revamping the overall UX for a HR tech start up (20 staff, platform with +500K job applicants, +3000 business clients, +1M monthly page views, +100K MAU)

• Develop and execute UX strategy with a focus on user acquisition, conversion and retention (both job applicants and business clients); establish robust tracking framework (cost, conversions, business impact across all channels)
• Web Analytics and BI: Setting up Universal Analytics incl. Facebook/Google Ads conversion tracking and dashboards to track job applicants, applications, application rates, cost per application, regional distribution of applications vs. job listings; setting up ecommerce tracking for online booking of job listings, setting up dashboards to track revenue, website and sales team performance; in-depth reports e.g. on email marketing, migration from Universal Analytics to GA4, currently further migration to server side tracking incl. implementation of Facebook, Linkedin and Hubspot APIs
• Overall UX: fixing UX issues on mobile devices and email, building business customer onboarding sequences (website) and transactional emails from scratch to leverage conversion and reduce churn, draft onboarding email sequences for the customer success team, rebuild online booking process for business customers (ca. 20% of total revenue), optimizing applicants? profiles for PDF export via ATS APIs, currently migration from email/password based authentication to SMS OTP to improve contact data quality (business customers prefer reaching applicants via phone over email), currently complete rebuild of user database to structure main user data, general & vertical specific qualifications, job searches and applications (currently serverless NoSQL, which comes with serious performance and handling issues)
• SEO: Migrating existing blog content to Hubspot, building a conversion funnelfor blog  content
• Content: Leveraging existing data for lead acquisition/conversion (quarterly salary report for logistics and service verticals), establish separate newsletters for existing customers, hot and cold leads, setting up templates for blog content, landing pages and website content in Hubspot

Digital strategy, planning and concept development for Geometry?s main client BAT, from brief to implementation

• Full cycle from lead acquisition through offline promotion, display/native, content marketing and social to ongoing CRM/permission marketing via email, social, websites (both unbranded and age restricted)
• Optimization of ongoing activities and long-term strategy development included performance reports for past activities, trends & innovation white papers, audience insights, category and ex-category benchmark reports
• 12 months after launch, Lucky Strike reached 100K fans on Facebook and 10K followers on Instagram
• Multi-channel strategy development for Volkswagen Commercial Vehicles based on extensive evaluation of the existing activities (performance reports, quant./qual. research, workshops and interviews with regional sales managers and distribution partners). Scope covered B2B channel marketing (to/with/through partner), online and offline CRM, AtL and BtL advertising strategy

• Digital strategy, planning and concept development for the relaunch of Lucky Strike. 
• Along with the first major repositioning after Raymond Loewy?s original branding, the existing website evolved from a brand microsite to a fully-fledged CRM platfor

• CRM: Strategy, concept development and implementation eBay, Otto, Unilever, Deutsche Post/DHL, Tchibo, Swatch, Burger King, Xing, Reemstma
• Performance campaigns: Multi-channel strategy and concept development for Vodafone, Xing, Hannoversche Direkt
• Launch campaign for Hannoversche Direkt acquired 50K new customers within 3 months
• Brand and product campaigns: Digital strategy and concept development for Vodafone, Honda, Cewe, Eon, Saturn, Gerolsteiner, MTV, Saeco, Red Bull
• New Business: Part of the Vodafone core pitch team (in coop with Scholz & Friends) that won the 130M account, launching the brand on social media as part of a multi-channel campaign