• Strategy, market research, project-, vendor management and launch of an e-commerce platform from scratch
• Marketing: e-mail- , Facebook & Instagram Marketing, SEO, SEM, Google AdWords - Other: Fulfilment, Customer Service, Google Analytics

• Provided strategic implementation plan and executed it to establish a Project Management Office (PMO) and project management culture at Weber-Stephen EMEA via implementing best practices, processes, templates and organising project management trainings with 3rd party vendors
• Introduction and oversight of EMEA-wide strategic project portfolio incl. regular reporting to EMEA Executive team
• Project and Program Management:
  • Setup IT Program – EMEA-wide CRM incl. vendor management (Salesforce)
  • Involvement in other IT projects as PMO – Intranet (SharePoint)-, Forecasting and demand planning tool (SAP)-,E-commerce roll-out across EMEA
  • Weber-Campus – setup EMEA-wide internal training academy, incl. Exec Team and senior management stakeholder management; Project setup and management from A-Z, incl. content-, training course- and material development as well as marketing, partner-/ agency-, event- and process management plus overall budget responsibility

• Program management key strategic initiatives, e.g.
  • EMEA PayPal ‘OneTouch’ Go-to-market – ‘Faster check out with just one click’
  • EMEA Braintree v.zero product Go-to-market in co-op with ‘Braintree’ – next-level integration for merchants
• Benchmarking and harmonisation of marketing- and creative production processes across EMEA-region

• Program management/agency coordination (HAVAS worldwide & HAVAS media) of the integrated brand campaign for FR/IT/ES (incl. TV production, media buying, digital media and owned channel marketing, consumer research, PR/Social media and merchant negotiations) multi-million budget, duration: 10 weeks - TV commercial; L'ADN Article
• Project ‘Eiffel’ – consumer turnaround – improved PayPal integration on French large merchants (Fnac, Darty, Carrefour etc) through marketing investment to improve consumer experience and increase share of check-out – multi-million budget and revenue goals, duration: 1 year
• Marketing technology – tested and evaluated several MRM tool solutions (Marketing Resource Management) for the CEMEA region (in preparation for an EMEA-wide roll out, incl. RFP process and vendor negotiations with Adobe, Teradata, Aprimo etc) – €1m budget, duration: 6 months
• Project managed the marketing & communications work stream in the Russia go-to-market program, which opened up the Russian market to domestic e-commerce through enabling rouble as new currency in the PayPal product: Migration of existing consumers and merchants, Corporate (PR/Social media) launch and Co-marketing negotiations and launch (with 12 LMs as exclusive launch partners – ozon.ru etc) – Moscow Times Article; Wall Street Journal Blog
• Implemented a CEMEA campaign status dashboard, optimised marketing resource planning as well as end-to-end production processes for the CEMEA region including all cross-functional teams – led to a reduction of workflow issues by 45% within 14 months

• Strategic focus on campaign prioritization according to business goals
• Marketing project management with a CEMEA-wide focus (110+ countries, 13 languages) - co-ordination of the end-to-end production process (incl. vendor management for translations, creative, web design, video, PR, freelancers) to implement multi-country and -language marketing activities on various channels - on average 40+ campaigns/month of various sizes/scope in 13 local CEMEA languages + int. EN
• Completed outsourcing of entire creative production within 3 months (3 months before target) incl. ongoing account management, budget monitoring and reporting
• Implemented new processes and tools after a major pan-European restructuring to reduce production time

Project managed PayPal Q4/2011 coupon campaign on eBay in cooperation with European teams which significantly drove sign-ups and transactions for PayPal DE as well as eBay.de