Led two international teams (10 FTE) to develop digital products and services for both consumers and HCP, ensuring a seamless customer experience, technical innovation, medical & regulatory adherence, impactful marketing, and strategic partnerships. 

• P&L for the Direct-to-consumer business and platform, successful roll out to 3 markets
• Created a visionary B2B2C platform optimizing the workflow for doctors towards health prevention.
• Crafted a global B2B digital ecosystem strategy to streamline collaboration with partners, increase switching costs via integrated EDI / API services and data driven insights for HCP.
• Introduced agile methods for cross-functional teams medical, regulatory, IT and OPS,
• Assessed commercial opportunity and feasibility for at-home-sampling medical devices, patient identification for CROs, eRequisition and Diagnostics-as-a-service (DaaS) platform

Global lead for B2B customer platform experience, centralized treatment planning, and new value add services apps

• Program lead and in charge of strategy, architecture, and implementation of a cloud-native, scalable microservice-based system that serves B2B and B2C.
• Building a strong organizational and technology foundation to deliver seamless and personalized experiences.
• Lead the implementation of a product registration and electronic health records eService
• Key contributor to the group?s Digital Transformation initiative, designing the ?clinical ecosystem strategy? incl. 5-year scenarios and proposing new services including new marketplace and platform ideas that utilize new digital business models 

Reported to SVP Global Head Marketing & Communication, Transformed, and operated global E-Commerce channel >290 Mio. Sales

• Global Program Manager for the re-platforming of the groups online shop to a customer centric personalized multi brand, multilanguage experience including related eServices
• Led international co-located project team externals and inhouse (10 core members)
• Successfully localized and rolled out to 23 countries & subsidiaries
• Outsourced operations and further technical development

• Reported to SVP Sales Value Segment, Lead launch of new value segment digital commerce.

Reported to Executive Director, owned all digital services, technical infrastructure for the Foundation for Oral Rehabilitation (FOR), a corporate venture owned by Nobel Biocare

• Implemented custom global implantology eLearning platform 
• Introduced business model "Freemium" that led to increased conversions