• Led cross functional team to automate ongoing report for global governance team in tableau
• Responsible for leading structural changes and automation of report in Planisware
• Led monthly quality KPIs analysis to identify the area of data quality improvement

• Led cross functional team to automate ongoing report for global governance team in tableau
• Responsible for leading structural changes and automation of report in Planisware
• Led monthly quality KPIs analysis to identify the area of data quality improvement

• Responsible for monitoring and performance reporting of the trials, projects and portfolio e.g., time, cost and quality of the ongoing projects and identify any deviations vs the approved plan
• Experienced in working with existing financial files e.g. budget, time analysis of ongoing clinical trials
• Completed the quarterly performance analysis of CROs which determined the annual bonus/ penalty payment
• Expert in creating summary slides for the senior management e.g., onboarding slides for R&D head, Global clinical operations head and summary slides for the management
• Working on ongoing initiative to increase reporting efficiency by automating the intermediate steps

• Experienced in analysis of quarterly sales data ($500M) and building dashboards in excel
• Coordinated with the Finance team to modify annual forecast, and complete sensitivity analysis
• Developed product brochures, promotional material, and development of key messages for the sales team

• Prepared competitive intelligence reports for management. The reports provided insights on commercial impact of competitor pipeline to CSL?s business e.g., global launch timeline and TPP for competitor molecules etc.
• Provided insights to commercial teams on competitor?s pipeline, finances, M&A, strategy and manufacturing from competitor investor events, analyst reports & secondary reports
• Supported TAs to complete the Global Marketing Plans & forecast assumptions for next 5 years (Financial forecast, scenario building, 5-year sales projections etc.)
• Expert in identifying the KITs, sourcing the information from various online sources and summarizing the insights for the therapeutic areas
• Led and managed vendors and teams at international conferences to collect competitor insights
• Evaluated and managed external vendors for primary & secondary market research; assisted in acquisition of new subscriptions and secondary research reports
• Experience in giving presentation to senior management and cross functional teams

Market Research: 

Responsible for providing qualitative and quantitative insights to TAs based on primary and secondary market research e.g., positioning, messaging, concept testing, market size and segmentation research etc.

• Co-Led primary and secondary market research projects to support product launches
• Experience in leading, collaborating and evaluating MR vendors
• Completed certification in Market Research to gain expertise in the Market research and analysis
• Led the launch of global market research portal (SharePoint) with over 300+ MR projects worth at least $ 25 M

Commercial Analytics:

Experienced in completing market and commercial analytics.

• Business case: Expert at providing insights into the commercial assessment of new molecules: situational analysis, pipeline analysis, epidemiology, treatment flow and provide assumption for the forecasting model
• Monitored quarterly sales trends of market, company and products and provided insights to the marketing team to help them in 5-year sales projection
• Analyzed global plasma fractionation capacity and identified trends to help management to plan plasma collection and manufacturing expansion

• Assisted in identification and evaluation of business opportunity using primary and secondary research
• Assisted in development of sales forecast model and commercial evaluation for new opportunities
• Participated in market research (Hypothesis, Proposal and Questionnaire development of Septicemia drug)

• Monitored product specific launches, pricing and competitor analysis in Europe region
• Analyzed product positioning, branding and communication in different media i.e. print media and internet
• Developed value proposition, positioning & messaging as well as oversee agency development of concepts

• Managed key marketing & business development activities for active pharmaceutical ingredients in Latin America